China has significantly expanded its visa-free entry policy, allowing citizens from 74 countries to visit for up to 30 days without a visa, a move aimed at boosting tourism and the economy.
Foreign tourists are gradually returning to China following the nation’s unprecedented relaxation of its visa policy. The Chinese government now permits citizens from 74 countries to enter without a visa for up to 30 days, a major change from previous rules. This strategic move aims to enhance tourism, invigorate the economy, and increase China’s soft power on the global stage.
In 2024, more than 20 million foreign visitors traveled to China without a visa, accounting for nearly one-third of the total international arrivals and more than double the previous year’s figures. These numbers were reported by the National Immigration Administration, affirming the policy’s early success.
Travelers and industry professionals are already feeling the impact. “This really helps people to travel because it is such a hassle to apply for a visa and go through the process,” said Georgi Shavadze, a Georgian national residing in Austria, while visiting the Temple of Heaven in Beijing.
While domestic tourists still dominate China’s major attractions, travel businesses and tour operators are preparing for an influx of foreign arrivals, particularly in the upcoming summer season. Experienced tour guide Gao Jun, who has over two decades of expertise, expressed his enthusiasm and challenges: “I’m practically overwhelmed with tours and struggling to keep up.” In response to this surge, Gao has initiated a new venture aimed at training aspiring English-speaking tour guides to meet the increasing demand.
Having relaxed its strict COVID-19 protocols, China reopened its borders to tourists early in 2023. However, only 13.8 million visitors ventured to China in that year, significantly fewer than the 31.9 million recorded in 2019, the last full year before the pandemic.
Since December 2023, China has expanded this visa-free privilege to travelers from countries like France, Germany, Italy, the Netherlands, Spain, and Malaysia, among others. Europe has seen the most significant extension, with almost all countries included. Last month, additional countries in Latin America and Uzbekistan joined the list, with countries from the Middle East following suit. Azerbaijan’s upcoming inclusion will bring the total to 75 countries.
About two-thirds of these countries are part of a one-year trial basis, allowing governments and travelers to assess the process.
For travelers like Norwegian Øystein Sporsheim, this policy shift removes the burdensome need for multiple trips to embassies to secure travel visas, a particular relief for families managing complex logistics.
Jenny Zhao, managing director of WildChina, a company specializing in high-end travel experiences, emphasized the advantages. “The new visa policies are 100% beneficial to us,” Zhao noted. Her business has surged by 50% compared to pre-pandemic levels. Although the U.S. continues to be their largest market, the proportion of European clients has grown substantially, reaching 15–20% from less than 5% before 2019.
Similarly, Shanghai-based Trip.com Group reported significant gains attributed to the visa-free policy. Travel-related bookings through their platform doubled in the first quarter of this year compared to last, with 75% of new visitors originating from regions with visa-free status.
Despite the broad expansion, no major African country is currently part of the visa-free entry arrangements, though China maintains close relationships with countries across the continent.
For nationals of 55 countries not included in the broader visa-free list, China offers a transit policy. This allows for a 10-day entry provided travelers depart to a different destination than the one from which they arrived. The policy is applicable at 60 points of entry, specifically benefiting individuals from the Czech Republic, Lithuania, Sweden, Russia, the United Kingdom, Ukraine, Indonesia, Canada, the U.S., and Mexico, which are not on the 30-day visa-free list.
Among high-income European nations, Sweden joins the U.K. in not securing 30-day visa-free access, a situation reflecting diplomatic strains, including the controversial case of Swedish national Gui Minhai, who was sentenced to a decade in Chinese prison.
China’s ambitious visa policy appears to be achieving its goals, rejuvenating the tourism sector while fostering international connections and welcoming a more diverse group of visitors to explore its vast cultural and historical landscapes.