People who experienced Taj Hotels hospitality have always recommended it as a must-visit, at least once. It is, after all, one of the world’s most lavish hotel chains offered by the Indian Hotels Company (IHCL), South Asia’s largest hospitality company. Now, its quality and hospitality have been acknowledged at the international level as Taj has been rated the Strongest Hotel Brand in the World by Brand Finance. The Taj has been rated as the ‘Strongest Hotel Brand in the World’ by Brand Finance, a leading brand rating consultancy. The hotel is part of Indian Hotels Company Ltd (IHCL)—the largest hospitality group in South Asia, with 221 hotels in its portfolio. The latest ranking is part of the Brand Finance’s ‘Hotels 50 2021’ annual report, which ranks hotels across the world on brand value. Taj
Taj received an overall Brand Strength Index of 89.3 out of 100, with a corresponding AAA rating for customer familiarity, employee satisfaction and corporate reputation as well as its world-class customer service.Renowned for its world-class customer service, the luxury hotel chain scores very well in our Global Brand Equity Monitor for consideration, familiarity, recommendation, and reputation especially across its home market of India,” the report says. The report also focused on Taj’s R.E.S.E.T 2020 strategy that enabled the brand to effectively deal with pandemic-related issues.
A series of steps taken by Taj contributed to the brand’s re-entrance into the Brand Finance ranking for the first time since 2016 in 38th spot on its ‘Top 50 most-valued brands’ list In a major boost to the Indian hospitality industry, Indian Hotels Company’s (IHC’s) iconic brand Taj was named the ‘Strongest Hotel Brand in the world’ by brand valuation consultancy Brand Finance in its annual ‘’Hotels 50 2021′ report. Taj scored an overall Brand Strength Index of 89.3 out of 100, with a corresponding top rating for ‘customer familiarity, employee satisfaction and corporate reputation as well as its world-class customer service’, according to the Brand Finance report.
PuneetChhatwal, Managing Director & Chief Executive Officer, Indian Hotels Company, said, “This is a proud moment for the Indian hospitality industry on the global stage. Taj being rated as the World’s Strongest Hotel Brand is a testament to the unwavering trust our guests have consistently placed in us and the warmth and sincere care our employees have embodied day-after-day”. In addition to measuring overall brand value, Brand Finance said it also evaluates the relative strength of brands, based on factors such as marketing investment, customer familiarity, staff satisfaction, and corporate reputation. According to these criteria, Taj with a brand value of $296 million, is the world’s strongest hotel brand, with a Brand Strength Index (BSI) score of 89.3 out of 100 and a corresponding ‘AAA’ brand strength rating.
Taj luxury hotel chain scored very well on Brand Finance’s ‘Global Brand Equity Monitor’ for consideration, familiarity, recommendation, and reputation especially across its home market of India. Taj’s successful implementation of its 5-year plan – which focuses on selling non-core assets, becoming less ownership driven and reducing dependence on the luxury space – followed by the speedy adoption of its new R.E.S.E.T 2020 strategy, which provides a transformative framework to help the brand overcome the challenge of the pandemic, has contributed to the brand’s re-entrance into the ranking for the first time since 2016 in 38th spot, the Brand Finance report added.