In a viral video, Santosh, an Indian American, faced backlash for his Americanized pronunciation of his name, sparking a broader conversation about identity and the significance of name pronunciation within the South Asian community.
Recently, a man-on-the-street interview featuring an Indian American named Santosh gained significant traction on social media. In the clip, Santosh introduces himself as SAN-TAWSH, opting for an Americanized pronunciation of his name rather than the more traditional South Asian SUN-THOSH.
The response from the South Asian community was swift and varied, with many taking to social media to express their opinions. Some criticized Santosh’s choice as inauthentic, while others engaged in light-hearted banter. However, the underlying tone of many reactions leaned toward public shaming, targeting Santosh’s dual identity and American accent.
What this situation reveals is a broader truth that often goes unspoken: everyone, at some point, engages in code-switching. This phenomenon, where individuals adjust their language or behavior based on their audience, is a common experience, particularly among first- and second-generation immigrants.
Through my conversations with numerous South Asian Americans for the ongoing Brown Names project, I have come to a significant conclusion: we must stop the judgment. Each individual has the right to own their name and how it is pronounced.
Names carry deep personal significance, and it is up to each person to determine how they wish to identify themselves. This decision should not be dictated by societal norms, influencers, or even others who share the same name.
Despite this understanding, the judgment on social media remains harsh and unrelenting. I have chosen not to link to the myriad of reaction posts, as doing so would only serve to amplify the negativity and shame directed at Santosh.
As I scrolled through countless Instagram Reels and YouTube Shorts, I found myself questioning the intense reactions to Santosh’s pronunciation choice, which many perceived as an Americanization of his name.
While I can understand some of the reactions—minus the bullying—there is a deeper context to consider. Many South Asian Americans have faced micro-aggressions, where individuals refuse to attempt pronouncing unique names, often opting for a simplified version. I recall a moment when a white man suggested calling my mother “Pete,” a baffling choice that highlighted a lack of respect for cultural identity.
Why, then, should we proactively change who we are to fit someone else’s comfort level?
South Asian Americans represent one of the fastest-growing racial and ethnic demographics in the United States, contributing richly to the nation’s cultural tapestry. Our names deserve respect and dignity.
My belief is simple: just try to say it. If someone mispronounces my name, I won’t be upset; at least they made an effort.
However, I have pondered whether some of the frustration directed at Santosh stems from a history of politically charged mispronunciations of non-English names. For instance, New York City Mayor Zohran Mamdani had to correct former Governor Andrew Cuomo on multiple occasions, leading to a viral meme where he spelled out his name letter by letter.
Similarly, former Senator David Perdue mocked Vice President Kamala Harris’s name, leading to a public discussion about the importance of correctly pronouncing names. When Harris met Donald Trump in 2024, she made a point to introduce herself as COMMA-LA, emphasizing her identity.
Names are not just labels; they are integral to our dignity as individuals. If society can learn to pronounce names like Arnold Schwarzenegger, it stands to reason that they can also learn to pronounce names like Zohran Mamdani, Kamala Harris, Vivek Ramaswamy, Pramila Jayapal, or Raja Krishnamoorthi.
Moreover, it is equally important for Americans to learn the correct pronunciations of countries like Iran and Pakistan, rather than defaulting to mispronunciations that perpetuate misunderstanding.
What has frustrated me most about the backlash against Santosh is that much of the criticism has come from fellow South Asians. This form of “Brownsplaining” is ironic, as it often mirrors the judgment we would typically reject from outsiders.
Our community already faces significant scrutiny and judgment; why contribute to that pain?
Claims of authenticity can often feel performative. Many of us navigate our dual identities with confidence and do not require validation from those who claim cultural superiority.
Unless you hail from areas like Edison, Fremont, or Plano, where a significant portion of your classmates are South Asian, it is likely that you have experienced that familiar pause when a new teacher mispronounces your name during roll call.
Many of us are aware that over time, we may unconsciously adopt habits of code-switching, often out of sheer exhaustion from correcting others. Do I really need to correct someone who mispronounces my dog’s Indian name as LA-DOOOO when I pronounce it as LUHD-OO?
Additionally, if I choose to go by “Vig” or “Viggly Wiggly” or even “V8-engine,” that is my prerogative—just as it was my choice to be known as “Vig-nish” during childhood and “Vig-naysh” in recent years.
I suspect that many of Santosh’s critics are the same individuals who judge others for enjoying naan pizza or who claim someone is not “Brown enough” if they cannot quote lines from “Dilwale Dulhania Le Jayenge” by heart. And yet, they criticize the older generation for being judgmental.
Growing up at the intersection of two cultures is both a beautiful and challenging experience. Why are we publicly shaming our peers for their choices?
Ultimately, whether Santosh chooses to go by SAN-TAWSH or SUN-THOSH is his decision—and it is not one that deserves mockery.
This article was first published in Red White and Brown.






































































defeated South Africa’s women’s team by 52 runs in the final of the ICC Women’s World Cup 2025 to win their first world title. India, batting first, posted a score of 298/7, with notable contributions from Shafali Verma (87) and Deepti Sharma (58). In response, South Africa could only manage 246 runs.
world title. India, batting first, posted a score of 298/7, with notable contributions from Shafali Verma (87) and Deepti Sharma (58). In response, South Africa could only manage 246 runs.
During the convention, attended by over 1,000 delegates from across the nation, Dr. Amit Chakrabarty assumed charge as the President of AAPI. During a solemn ceremony, Dr. Satheesh Kathula, the outgoing President of AAPI, passed on the gavel to Dr. Amit Chakrabarty, marking a new chapter of service, collaboration, and vision. Dr. Meher Medavaram, President-Elect; Dr. Krishan Kumar, Vice President; Dr. Seema Arora, Secretary; and Dr. Soumya Neravetla, Treasurer, assumed charge as part of the new Executive Committee. Dr. Hetal Gor assumed charge as the Chair, BOT. Dr. Gautam Kamthan will serve as the President, YPS, and Dr. Priyanka Kolli is the President, MSRF, both, representing the Medical Students and Fellows at the national AAPI.
system serving Ohio, Indiana, and Kentucky. Starting as a nurse’s aide, she advanced through multiple leadership roles, overseeing nearly 7,800 employees and 1,200 providers. Under her leadership, the network earned numerous national recognitions. Hayes also serves on several boards and is dedicated to mentoring future healthcare leaders. A Cincinnati native, she enjoys the arts, sports, and travel, and is a devoted mother and aunt.