ZEE5, the world’s largest streaming service for South Asian content, launched today in the U.S., opening up a world of multicultural entertainment for the South Asian diaspora and mainstream audiences across the United States.
“The launch of ZEE5 in the U.S. is a very significant moment for us,” said Amit Goenka, President, Digital Businesses & Platforms, ZEE Entertainment. “We’ve had a long association of over two decades with this market, bringing our viewers here the best of Indian entertainment through our channels. With ZEE5, we now look to offer both these audiences and the younger demographic access to a much wider choice of premium content with our Originals, digital premieres and more, on any screen of their choice and with a completely personalized viewing experience.”
ZEE5’s launch announcement was made by Archana Anand, Chief Business Officer, ZEE5 Global, at a mega event attended by media and consumers from the U.S. and across the globe. She was joined by a special guest for the event, Actor, Producer, Activist and Entrepreneur Priyanka Chopra Jonas.
Priyanka Chopra Jonas also joined Archana in unveiling ZEE5’s upcoming content slate and its new global brand campaign “Welcome to South Asia: Stories from our world.” The campaign spotlights stories from South Asia, where even ordinary stories are extraordinary, therefore leading to the narrative “if this is our reality, imagine our stories.”
The multiple announcements were interspersed with conversations between Archana Anand and Priyanka Chopra Jonas with the latter commenting on how streaming services have changed the landscape of content viewing, and on the hunger among South Asian communities to watch their own hyperlocal content and see themselves being represented to international audiences, and how streaming services were key in providing such a platform to help people feel represented.

Congratulating ZEE5, Priyanka Chopra Jonas said, “Wishing all the best to my friends at ZEE5 on their new launch. I have really enjoyed celebrating and spotlighting all the incredible talent from South Asia today. I look forward to watching these storytellers entertain new audiences around the world and will be cheering them on from the side lines.”
Archana Anand, Chief Business Officer, ZEE5 Global, added, “Bringing ZEE5 into the U.S. is so much more than just providing the South Asian diaspora here with a mega entertainment platform through which they can access a vast library of stories. It is a powerful bridge between them, their culture, and their languages. It is also a real-time connect between them and their families as they get to watch the same content across the ocean. And it is a platform through which their stories get showcased on an international stage. With this and the rich library of shows we have, I am confident that we will become the preferred destination for South Asian content and woo both TV and Streaming loyalists across all age groups across both South Asian and mainstream audiences in the shortest possible time.”
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The upcoming magnum opus RRR from “Baahubali” filmmaker S.S. Rajamouli, starring N.T. Rama Rao Jr., Ram Charan, and Bollywood superstars Ajay Devgn and Alia Bhatt, in all South Indian languages.
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Sunil Grover starrer Sunflower and Akshaye Khanna’s OTT debut State of Siege: Temple Attack.
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New seasons of ZEE5 Originals Abhay 3, Rangbaaz 3, The Test Case S2, and Code-M S2.
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Returning seasons of recently acquired TVF Originals Pitchers, Tripling, Humorously Yours, Aam Aadmi Family, and Engineering Girls available exclusively on ZEE5.
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Pankaj Tripathi’s Kaagaz and Arjun Rampal’s Nailpolish.
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Amitabh Bachchan starrer, the much-awaited film Jhund made by Nagraj Manjule.
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Tamil Releases Handcuff, Blood Money, and Vinodhiya Chiththam.
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Telugu releases Losers 2, Lol Salaam, Oka Chinna Family, and Net along with Shoot-out at Alair starring Prakash Raj.
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Bangla releases: Ladies & Gentlemen, a 10-episode Bangla web-series directed by globally renowned director Mostafa Sarwar Farooki.
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Pakistani releases: Asim Abbasi directed original series Churails, Mehreen Jabbar’s directorial venture Ek Jhoothi Love Story and Dhoop ki Deewar starring Sajal Aly and Ahad Raza Mir.
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1600+ best-loved TV shows from Zee channels like Zee TV, Zee Telugu, Zee Tamil, Zee Bangla, and others
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3500+ movies including some of the biggest Bollywood blockbusters
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200+ Originals with some of the biggest Bollywood stars
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600+ Music, health, and lifestyle videos to be added soon and more.
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For Hindi speaking audiences, ZEE5 offers a range of content across formats including best loved dramas Kundali Bhagya, Kumkum Bhagya, and Bhabi Ji Ghar Par Hai!.
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The library also includes blockbuster films like Radhe: Your Most Wanted Bhai, Uri: The Surgical Strike, Kedarnath, Simmba, and Dream Girl amongst others.
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For its Telugu speaking audiences, ZEE5 brings the newly released Sita on the Road and other blockbuster movies like Naa Peru Surya Na Illu India, Aravinda Sametha Veera Raghava, and Srimanthudu and shows like Krishna Tulasi, Mithai Kottu Chittemma, and more.
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For Tamil speaking audiences, ZEE5’s vast library includes much loved shows like Sembaruthi, Rockstar, Pudhu Pudhu Arthangal, and Thirumathi Hitler among many other popular titles.
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The Bengali community across the U.S. can now stream their favourite shows like Mithai, Kori Khela, and Rani Rashmoni, among others. ZEE5’s hit Original Bangladeshi productions, Contract, Jodi Kintu Tobuo, and Mainkar Chipay are also a must-watch.
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Viewers can also watch a bouquet of Pakistani shows like Gauhar-E-Nayab, Teri Berukhi, and Mere Humdum Mere Dost, among others.
About ZEE5 Global

Mindy Kaling, George Clooney, Don Cheadle, Eva Longoria and Kerry Washington are among several Hollywood personalities who will come together to co-found a film school for underserved communities next year. The institution, named Roybal School of Film and Television Production, will provide academic as well as practical lessons, and access to Hollywood stalwarts and professionals, besides an internship initiative, according to variety.com.
The first meeting of the IAPC, an organization formed in 2013 to bring Indo – American journalists under one umbrella, was held in New Jersey. IAPC is implementing plans to enhance the professional excellence of Indian-origin journalists in North America. As part of this, IAPC brings together renowned journalists from around the world every year as part of the International Media Conference. It seeks to improve the performance of Indian-American journalists as journalists by imparting new knowledge about the media to their me.
She added, “It’s been so incredible to see your reactions to yesterday’s announcement. It’s fueled me further and I am excited to bring about meaningful change at one of the world’s most iconic brands. I’m so proud to be in the company of the Collective of incredible women that will helm this change.” “Ps: thank you to my dream team for always thinking big with me. For going on the wild rides I want to embark upon. And for fighting the big fights! Love u and am especially proud of u on this one!” Chopra concluded the post.
Dr. Thomas Abraham, GOPIO Chairman; said “GOPIO International has been raising funds and GOPIO Connecticut and Manhattan chapters have sent Oxygen concentrators to India while other chapters in the US and around the world are providing medical supplies and food for the needy.” Dr. Abraham complimented GOPIO-Manhattan, NYC for taking this initiative and organizing several other programs during the covid period in the last one year.ShivenderSofat, President GOPIO-Manhattan; thanked the singers for making the evening lively and supporting the charitable event. He shared few pictures and slides of health kiosks to be set up in five villages in India that will be supported from the donation proceeds collected by GOPIO-Manhattan.
Aseem Chhabra, NYIFF festival director offered his thoughts and prayers to the lives lost in the covid-19 crisis in India. “But we made a promise to our audience in the United States and elsewhere. The show must go on. We present the best of Indian cinema from 2020 and 2021,” he was quoted saying in the press release.
Salman Khan Films’ spokesperson added, “It’s imperative that we all come together and think of out-of-the-box solutions for cinema as an industry during the current pandemic situation. We will support the theatre owners by releasing the film in as many theatres as we can, keeping in line with the rules and protocols laid down by the government. But, considering the guidelines and safety measures, we also need to devise ways to ensure that the film reaches all of our audience. We don’t want to deny the audience the choice of entertainment in the comfort of their homes during these times.”
The ceremony — fashioned as a movie of its own and styled as a laid back party — kicked off with opening credits and a slinky Regina King entrance, as the camera followed the actress and “One Night in Miami” director in one take as she strode with an Oscar in hand into Los Angeles’ Union Station and onto the stage. Inside the transit hub (trains kept running), nominees sat at cozy, lamp-lit tables around an intimate amphitheater. Some moments —
In Waffles + Mochi, the puppets learn how to make mazamorra morada, a sweet purple corn desert, in Lamay, Peru. Each episode is focused around a specific ingredient. In the sixth episode, the puppets are sent on a mission to collect different types of eggs to bring to chef
Rajinikanth has extended ‘deepest gratitude’ for all the love, greetings, and wishes he received after the announcement. The award will be given to the star for his stupendous contribution to the world of Indian cinema. The ‘Robot’ actor took to Twitter and extended his deepest gratitude to all those who took out time to wish him. “For all the love, greetings & wishes I’ve received from eminent political leaders, my film fraternity friends & colleagues, well-wishers, media, every person who took the time to wish me & my beloved fans from across India & all over the world .. my deepest gratitude and thanks,” tweeted Rajinikanth.
He has delivered hit films such as ‘Billu’, ‘Muthu’, ‘Baashha’, ‘Sivaji’, and ‘Enthiran’. Rajinikanth was last seen in AR Murugadoss’s ‘Darbar’. Currently, he is shooting for his upcoming film ‘Annaatthe.’ Among his numerous hits are films like “Baashha”, “Sivaji” and “Enthiran”. He is known as Thalaivar or leader by his fans.
“Life Of Pi” actor Suraj Sharma plays Hassan Ahmed, who is one such character. Hassan’s passion for filmmaking is destined to take him from Purani Dilli to Los Angeles. He gets admission at film school in the US, so his father (Adil Hussain) takes a loan to fund his dream.
“We take pride in making movies that entertain the masses and have the potential to shake off the inertia. Jathi Rathnalu has emerged as a reason to laugh and as producers, that’s what we aimed for. A big thanks to the writers for cultivating humour that sat so well with the audience and the critics. We have the world to thank for the success that the film is currently witnessing overseas,” says a spokesperson of the film’s production house, Swapna Cinema.
Madhuri was last seen in Kalank and Total Dhamaal last year. She is currently working on her production venture, Panchak. Actress Madhuri Dixit-Nene went down memory lane and shared how she was bitten by the acting bug.
The highlight of the ceremony was Dr. Joseph M. Chalil assuming charge as the Chairman, while Dr. SS Lal became the President of Indo American Press Club. Also, along with the two dynamic leaders, several new members of the Board of Directors, Executive Committee members, and Local Chapter leadership were administered the oath of office. In his acceptance speech, Dr. Chalil said, “Your choice humbles me, and I promise to do my duties with the best of my abilities.” Describing current phase in human history as “unprecedented times for the journalists and the media,” he pointed out that “AT LEAST 146 JOURNALISTS HAVE DIED FROM CORONAVIRUS IN 31 COUNTRIES.” The new Executive Committee led by Dr. S S Lal, Annie Koshy, C G Daniel, James Kureekattil, Prakash Joseph, Sunil Manjanikara, Biju Chacko, Andrews Jacob, Raj Dingra, Annie Chandran, Neethu Thomas, Innocent Ulahannan, Baiju Pakalomattom, O. K. Thyagarajan, Shiby Roy and Korasan Varghese were administered the oath of office by Chairman Dr. Joseph M Chalil.
In his Presidential Address, Dr. Lal highlighted the importance of journalists and the need to coordinate and bring together journalists under one umbrella. “And it is the commitment and sacrifice of the leaders and members of this organization that has helped us build collaborations between the journalists and writers of the US and India,” Dr. Lal said. Ambassador Pradeep Kapur, in his keynote address stressed the importance of the media, especially in these challenging times as they work hard to bring the truth before the public. Dr. Shashi Tharoor, a Member of Indian Parliament, in his message stressed the importance of media and congratulated IAPC for its contributions to the society. Isaac John Pattaniparambil from Khaleej Times in Dubai, MG Radhakrishnan from Asianet NewsTV, Srikantan Nair from 24News, Preetu Nair from Times of India were others who addressed the IAPC members and felicitated the organization for its growth and success in a short period of seven years,
BOB MIGLANI: Bestselling Author, Speaker and Founder of Embrace the Chaos – a change & transformation company. His Washington Post Bestselling book titled, Embrace the Chaos:How India Taught Me to Stop Overthinking and Start Living – celebrated the India experience of dealing with uncertainty and learning to embrace change in our daily lives and to always be moving forward. Bob’s other books include Treat Your Customers, about business lessons he learned working at his family’s Dairy Queen store and Make Your Own Luck, which he launched in India in November 2019. Today, Bob speaks, writes and advises companies on change and transformation. He lives in New Jersey, USA.
BADAL SHAH: Badal Shah is another recent exemplar of an Indian coming from humble background from India and fulfilling his American dream. A 22 year old pharmacist who came to US in 2012, in search of his dream, rose through the ranks to become the youngest Managing Director of QPharma Inc.- a premium Medical, Commercial and Compliance partner of Pharmaceutical companies and was recently declared as one of the top 100 healthcare leaders in 2020 by IFAH (International Forum on Advancement in Healthcare). He pioneered the unique approach of “How to achieve effective medical communication and optimize field force during drug launch” which helped in successfully launching more than 25 drugs that were paramount in treating various diseases. He created the entire Health analytics services in last three years at QPharma and created unique platforms and solutions, which are being used by more than 2500 pharmaceutical leaders from top 20 pharmaceutical companies all over the world.