Sundar Pichai Announces, Google One Subscription Crossed 100 Million

Google One subscription service is doing incredibly well with strong user growth and is to cross 100 million subscribers, Alphabet and Google CEO Sundar Pichai has announced. The service provides expanded storage, unlocks exclusive features in Google products, and allows the company to build a strong relationship with its most engaged users.

Speaking during Alphabet’s Q4 2023 earnings call, Pichai added that the company is looking to add more AI-powered features to the Google One service. The search giant first launched Google One in 2018. Since then, the product has evolved and has extra perks, including Google Photos editing features such as magic eraser, portrait light and portrait blur, color pop, and sky suggestion.

Google One Plans start from $1.99 per month, which gives you 100GB of storage shareable with five people and access to its VPN service in the U.S.

Pichai noted that Google’s overall subscription business — including YouTube Premium and Music, YouTube TV, and Google One — is on an upward trajectory and has crossed $15 billion in annual revenues.

The company said that this is a 5x jump compared to 2019. It also added that because of the strong subscription performance, the “Subscriptions, Platforms and Devices” vertical has registered a 23% growth year-on-year.

“Google One is growing very well, and we are just about to cross 100 million subscribers,” Pichai told analysts during the company’s earnings call. Google One Plans start from $1.99 per month, which gives 100GB of storage shareable with five people and access to its VPN service in the US. “Subscriptions is growing strongly, powered by YouTube Premium and Music, YouTube TV, and Google One,” said Pichai.

The company’s total revenues from subscription products reached $15 billion for the full-year 2023, driven primarily by substantial growth in subscribers for the YouTube subscription offerings. “The substantial increase in our subscription revenues over the past few years demonstrates the ability of our teams to deliver high value-add offerings and provides a strong base on which to build, including through YouTube and newer services like Google One,” said Pichai.

The strong demand the company is seeing for its vertically-integrated AI portfolio is creating new opportunities for Google Cloud across every product area. Google Bard, the conversational AI tool that complements Search, is now powered by Gemini Pro, and it’s much more capable at things like understanding, summarizing, reasoning, coding, and planning.

“It’s now in over 40 languages and over 230 countries around the world. Looking ahead, we’ll be rolling out an even more advanced version for subscribers powered by Gemini Ultra,” Pichai informed.