Trump’s Diwali Outreach Highlights Desi Race to the White House

As the countdown to Election Day narrows to just five days, the race to the White House has proven to be one of the most remarkable in American history. It has delivered a mix of classic American election hallmarks—scandals, controversies, and dramatic moments—while introducing some unexpected twists, such as a vice presidential candidate discussing the merits of matar paneer on a popular podcast. With significant brown representation on both sides, the 2024 election has become one of the most Indian-influenced in history. Donald Trump has taken this to another level with a special Diwali message aimed at wooing Hindu Americans, a demographic that has traditionally leaned Democratic.

In a strongly worded statement on Diwali, Trump condemned violence against Hindus in Bangladesh, pledged to protect Hindu Americans from what he described as the “radical left’s anti-religion agenda,” and vowed to deepen ties with India and Prime Minister Narendra Modi. Trump concluded his message with, “Also, Happy Diwali to All. I hope the Festival of Lights leads to the Victory of Good over Evil!” This direct outreach marks a strategic attempt to court Hindu Americans, who have shown shifting political allegiances in recent years.

Trump’s first comment addressed a long-standing concern within the global Hindu community: targeted violence against Hindus in Bangladesh. Under Sheikh Hasina’s leadership, attacks during festivals like Durga Puja and demands for jizya, a tax imposed on non-Muslims, have drawn international criticism. Although interim Bangladeshi chief Muhammad Yunus has dismissed these concerns as “exaggerated,” protests in cities like New York have labeled him a “Hindu killer.” Trump’s remarks align with a widespread sentiment among Hindus that their grievances are often overlooked on the global stage.

The second part of Trump’s message referenced California’s controversial Senate Bill 403, commonly known as the California caste bill. Introduced by State Senator Aisha Wahab, the legislation aimed to outlaw caste-based discrimination by adding it to existing civil rights protections. While the bill was supported by groups like Equality Labs, its passage was met with resistance from Hindu American organizations, who viewed it as an unfair targeting of their community. Equality Labs’ study, which served as the basis for the bill, has been criticized for methodological flaws, including its reliance on self-reported surveys and snowball sampling, leading to concerns about demographic biases. Governor Gavin Newsom ultimately vetoed the bill, citing existing civil rights laws that he argued were sufficient to address caste-based discrimination.

Interestingly, this debate unfolded in California, home to Vice President Kamala Harris. Speculation has suggested Harris may have influenced Newsom’s veto to avoid alienating Hindu voters within the Democratic Party. Trump’s remarks capitalized on this controversy, casting himself as a defender of Hindu Americans’ rights.

Trump’s third point highlighted his friendship with Narendra Modi, a figure revered by many Hindu Americans. Speaking on the Flagrant podcast, Trump praised Modi as “the nicest guy” and a “total killer” when needed. This warm relationship is a key aspect of Trump’s appeal to Hindu voters, especially in contrast to criticisms of Modi from figures like U.S. Ambassador to India Eric Garcetti over tensions involving Canada. Trump’s pro-India stance resonates with many Indian Americans, who view Modi as a symbol of Indian pride and global influence.

Meanwhile, Trump’s Democratic opponent, Kamala Harris, faces a unique challenge. As the daughter of an Indian immigrant, Harris’s candidacy represents a historic opportunity for Indian Americans. However, her support among this community is not guaranteed. The Carnegie Endowment recently reported a decline in Indian American alignment with the Democratic Party, dropping from 56% in 2020 to 47%. While Harris has strong support among women voters due to her stance on reproductive rights, younger Indian American men are increasingly drawn to Republicans, citing stricter immigration policies as a factor.

Harris’s mixed identity as both Black and Indian has not resonated uniformly within the Indian American community. Some critics feel she has not fully embraced her Indian heritage, pointing to moments like her 2020 video with Mindy Kaling making dosa, which was criticized as inauthentic. This perception has allowed Trump to make inroads with Indian Americans by promoting figures like Vivek Ramaswamy, a prominent Republican contender and the first openly Hindu presidential nominee.

Ramaswamy’s story as a second-generation immigrant mirrors the experiences of many Indian Americans. Though his version of Hinduism often appears to blend with Christian influences, he has become an important figure in the MAGA movement. While he was not selected as Trump’s running mate, Ramaswamy remains a key ally, with Time magazine calling him the “heir apparent” to Trump’s legacy. Ramaswamy’s prominence, coupled with the visibility of other Indian Americans like JD Vance—whose wife is Indian American—has positioned the Republican Party as a viable choice for voters seeking greater representation.

Cultural outreach has also played a role in this election cycle. JD Vance recently discussed his fondness for matar paneer on the Joe Rogan podcast, promoting Indian cuisine as a healthier alternative to plant-based meat. Such moments reflect a broader effort by Team Trump to connect with Indian Americans on a cultural level, emphasizing their contributions to American society.

Indian Americans, the second-largest immigrant group in the U.S., wield significant influence as one of the wealthiest and most highly educated communities. Their political importance has grown considerably, far surpassing stereotypes like Apu from The Simpsons. From technology to business, Indian Americans have made remarkable strides, and both parties are vying for their support in this closely contested election.

Trump’s campaign has even drawn on his past connections with the Indian community. ISKCON Kolkata vice-president Radharamn Das recounted an incident from 1976 when Trump allowed ISKCON devotees to use his train yard for their Rathyatra festival preparations. Reflecting on Trump’s recent brush with danger—surviving an assassination attempt—Das said, “Today, during the Rathyatra festival, it was Lord Jagannath’s turn to return the favour.”

As Election Day approaches, Trump’s strategy appears to hinge on awakening a sense of solidarity among Hindu Americans who feel marginalized by left-leaning policies. Comparisons to the Jewish community’s recent calls for greater attention to anti-Semitism highlight a broader appeal to groups who feel neglected. By addressing these concerns, Trump aims to rally a key demographic that could prove decisive in the election.

Whether this outreach will translate into votes remains to be seen. However, one thing is clear: the 2024 election has redefined what it means to campaign in America, with both parties embracing the diverse stories and values of Indian Americans.