Democrats analyzing their sweeping losses in the 2024 elections are uncovering deeper concerns about their party’s identity and approach. According to recent focus group findings by the progressive group Navigator Research, the issues go beyond the leadership of Kamala Harris or Joe Biden, pointing instead to broader, systemic problems.
The research included three focus groups, highlighting that even past Democratic supporters now view the party as weak and overly preoccupied with diversity and catering to elites. When asked to compare the Democratic Party to an animal, one participant chose an ostrich, stating, “They’ve got their heads in the sand and are absolutely committed to their own ideas, even when they’re failing.” Another likened the party to koalas, describing them as “complacent and lazy about getting policy wins that we really need.” A third participant bluntly declared that Democrats are “not a friend of the working class anymore.”
These findings, shared first with POLITICO, illustrate the uphill battle Democrats face as they sift through the aftermath of November’s significant losses. The party now enters an era of a second Trump presidency without a clear leader or unified plan to improve its electoral prospects. While some Democrats point fingers at President Biden, others attribute the losses to inflation or what they describe as “losing hold of culture.” However, the focus groups suggest the challenges are far more entrenched and could have implications extending beyond a single election cycle.
Rachael Russell, director of polling and analytics at Navigator Research, emphasized the gravity of the situation. “This weakness they see — [Democrats] not getting things done, not being able to actually fight for people — is something that needs to be figured out,” she explained. “It might not be the message, it might be the policy. It might be something a little bit deeper that has to be addressed by the party.”
The focus groups, conducted by the Democratic polling firm GBAO immediately after the election, included three categories of voters: young men in battleground states who backed Biden in 2020 but switched to Trump in 2024; voters in battleground states who supported Biden in 2020 but abstained in 2024; and voters in blue states who had previously supported Democrats, a third-party candidate, or skipped voting in 2020 but chose Trump in 2024.
“I think what the Democratic elites and their politicians believe is often very different from what the average Democratic voter is,” said a Georgia man who had supported Biden in 2020 but shifted to Trump in 2024. “The elites that run the Democratic Party — I think they’re way too obsessed with appealing to these very far-left social progressivism that’s very popular on college campuses.”
The perception of disconnect between Democratic leadership and everyday voters was a recurring theme. Participants expressed a belief that the party prioritizes progressive ideals embraced by academia over practical solutions for the working class, a sentiment that has eroded trust in the party’s ability to represent mainstream concerns.
The focus groups were complemented by a national post-election survey conducted by GBAO. This poll, which included 1,000 respondents, found that Trump received his highest approval rating since leaving office in 2020, with 47% viewing him favorably and 50% disapproving. These results align with the cautious optimism expressed by focus group participants about Trump’s second term.
Russell, however, suggested that Trump’s improved ratings might be a temporary phenomenon. She described the post-election period as a “honeymoon” phase, predicting that public opinion could shift once Trump begins enacting policies. “Once things start happening, it’s going to take a turn, and so it’s going to rely really heavily on the actions in the first 100 days to see how we go from here,” she said.
Despite their electoral struggles, Democrats may find opportunities to resonate with voters on key issues. Russell pointed out that topics like abortion rights, health care, and taxing the wealthy still hold significant appeal among the electorate. Additionally, some voters expressed concerns that Trump might overreach, particularly on trade tariffs, which could create openings for the Democratic Party to regain support.
The GBAO survey highlighted a disconnect between voter priorities and perceptions of Republican leadership. Two-thirds of respondents identified inflation as the most pressing issue for the incoming president to address. However, only one-third believed it was a priority for Trump or the Republican Party.
These findings underscore the complex challenges facing Democrats as they seek to rebuild. While some strategists argue that refining the party’s message could address voter concerns, others believe the problem may lie in deeper structural issues. The party’s inability to present itself as a champion of the working class and its perceived focus on elite and progressive causes have alienated many former supporters.
As Democrats face the reality of a second Trump presidency, their path forward remains uncertain. The focus group feedback suggests that reconnecting with disillusioned voters will require more than just adjusting campaign strategies. It may necessitate a fundamental reexamination of the party’s priorities, policies, and approach to governance.
Without a clear leader or cohesive strategy, Democrats risk further alienation from a voter base that increasingly views them as out of touch with the needs of everyday Americans. As one focus group participant summarized, the party must address perceptions of weakness and inaction to regain the trust of the electorate. Whether they can rise to the challenge remains to be seen.