FB Appoints Sandhya Devanathan As The New India Head

Facebook parent Meta has announced the appointment of Sandhya Devanathan as the Vice President of Meta India. The appointment of Sandhya Devanathan as the new India head follows several high-profile departures in its key overseas markets.We are appointing Sandhya Devanathan as the Vice President of Meta India,” a statement on Meta website stated.

“Devanthan will focus on bringing the organization’s business and revenue priorities together to serve partners and clients, while continuing to support the long-term growth of our business and commitment to India. She will transition to her new role on January 1, 2023 and will report to Dan Neary, Vice President, Meta APAC and will be a part of the APAC leadership team. She will move back to India to lead the India org and strategy.”

Picture : Meta

Devanathan, who joined the firm in 2016 and helped build the company’s Singapore and Vietnam businesses, has been elevated to head and VP of Meta India. In 2020, Devanathan moved to lead the company’s gaming efforts in the Asia-Pacific region.

In her new role “Devanathan will focus on bringing the organization’s business and revenue priorities together to serve its partners and clients, while continuing to support the long term growth of Meta’s business and commitment to India,” Meta said in a statement.

“India is at the forefront of digital adoption and Meta has launched many of our top products, such as Reels and Business Messaging, in India first. We are proud to have recently launched JioMart on WhatsApp, which is our first end-to-end shopping experience in India,” the statement continued.

Meta Platforms appointed Sandhya Devanathan as its India head days after Ajit Mohan quit to join rival Snap Inc. WhatsApp’s India head Abhijit Bose and Meta Platforms’s public policy director in India Rajiv Aggarwal also resigned earlier this week.

Devanathan’s appointment comes at a time when Facebook is facing regulatory challenges in India with government tightening laws governing Big Tech companies.

The company has for years faced criticism for doing little to curb the spread of fake news and hate speech in India.

Devanathan is a global business leader with 22 years of experience and an international career in banking, payments and technology. Sandhya Devanathan will transition to her new role on January 1 next year and will report to Dan Neary, Vice President, Meta APAC and will be a part of the APAC leadership team. She will move back to India to lead the India org and strategy.

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