The Iconic Times Square at the heart of New York City on Saturday, October 15th was witness to a grand Diwali celebration along with India’s 75th Independence Day with cultural extravaganza depicting the rich heritage of India, electrified the gathering of hundreds of thousands of thousands of people.
Considered the Biggest Festival of Lights – Diwali, at the Brightest place of World – Times Square, the celebrations in New York offered a showcase of cultural performances, ethnic attractions, local shopping stalls, and mouth-watering Indian cuisine. This two-day celebration of the Hindu festival of lights is a Times Square tradition that began in 2013. It’s an epic event that brought together dance and musical performances, an array of Indian dishes and lightings of the diya—a traditional clay lamp that is meant to attract Lakshmi, the goddess of prosperity.
Diwali, the ancient festival of lights, has long been a unique celebration of new beginnings with diyas (clay lamps), fireworks, paper lanterns and bonfires. “Diwali at Times Square” is clearly one of the most spectacular Indian cultural events in Times Square, New York showcasing the vibrant Indian culture to metropolitan NYC. The event started off in 2013 and continues to grow stronger and better each year.
This celebration was full of international musical showcases, Bollywood stars performing live, Indian bazaars and flea markets, delicious Indian food, and yes, how can we miss the colorful lights & fireworks. Various live events bring an otherworldly charm to Times Square that is hard to pass by and a great loss to miss!
The organizer of this grand event is a well-known event management company in the US called ASB communications. The producer of this event is Ms. Neeta Bhasin – a prominent public figure – has consistently arranged such gatherings and other events in the past and continues to do so successfully. The motto is to connect all the south Asians, create a strong bond, contribute to society, and retain our cultural identity in a foreign land.
AR Helping Hands Foundation in association with Diwali at Times Square organization, EventGuru Inc. organized the 7th annual Diwali at Times Square this year. Diwali at Times Square is the New York City celebration of the holiday, bringing the vibrant Indian tradition to metropolitan New York. The day long festival is full of international musical showcases, Bollywood stars, delicious Indian food and of course, colorful lights.
Diwali festival is all about sharing happiness and showing your love and respect for your family and friends. Hence the main objective of Diwali at Times Square is to share this joy with the world and celebrate the diversity of India through art, culture, and food. This event is truly a harbinger of peace, harmony, and togetherness.
“Diwali at Times Square 2022 is overwhelmed with joy after such a grand celebration of Diwali. We are grateful for everyone who came to grace this event and make it even more meaningful. We hope you also enjoyed the celebration of Indian heritage with a twist of the modern urban culture of NYC. Diwali at Times Square is more pumped than ever to come back next year!,” said Neet Bhasin, the main organizer of the vent.