Bollywood stars Akshay Kumar and Karan Johar are returning for the second season of ‘Pitch To Get Rich,’ a reality show aimed at fostering the next generation of fashion entrepreneurs.
MUMBAI – Bollywood actors Akshay Kumar and Karan Johar are set to return with the second season of ‘Pitch To Get Rich,’ a reality show focused on the fashion industry that aims to discover and nurture emerging fashion entrepreneurs.
The show, backed by Kumar and Johar, will feature an expanded investment fund of ₹100 crore, significantly increasing from the ₹40 crore available in its inaugural season. This funding will continue to support promising entrepreneurs as they seek to establish the next major fashion label.
In discussing the upcoming season, Akshay Kumar, who serves as both a promoter and investor for the initiative, expressed his enthusiasm for India’s fashion potential. “India’s fashion entrepreneurs have the talent and ambition to build world-class brands. Through Pitch To Get Rich, we’re creating opportunities for founders to access the capital, mentorship, and support they need to scale. This ₹100 crore commitment is our investment in the future of Indian fashion,” he stated.
Launched by the Fashion Entrepreneur Fund (FEF), ‘Pitch To Get Rich’ connects aspiring fashion founders with investors and industry leaders. The show provides a platform for entrepreneurs to present their business ideas, secure funding, and receive mentorship aimed at helping them grow their brands.
Season 2 promises to maintain the show’s core format, featuring entrepreneurs pitching their innovative business concepts, engaging with experienced mentors, and participating in investment negotiations. With the increased funding and continued support from Kumar and Johar, the show aims to empower a new wave of talent in the fashion industry.
According to IANS, the upcoming season is highly anticipated as it seeks to elevate the standards of fashion entrepreneurship in India.