Category: Hospitality

U.S. hotel demand as well as average daily rate (ADR) on a nominal basis will near full recovery in 2022, according to the upgraded forecast just released by STR and Tourism Economics at the 43rd Annual NYU International Hospitality Industry Investment Conference. Additionally, revenue per available room (RevPAR) on a nominal basis is projected to be fully recovered in 2023.

“We have essentially moved up the top-line recovery timeline by one year, with the caveat that improved RevPAR projections are largely due to ADR,” said Amanda Hite, STR’s president. “ADR has risen more rapidly than we expected—in some cases, that rise was due to strong demand confronting capacity constraints, which enabled solid revenue management, while in other cases, the rise was more influenced by inflation. When adjusted for inflation, RevPAR is further off the pace and will likely remain below 2019 levels until at least 2025. Other than the first quarter of 2021, demand has mostly adhered to the forecast with strong leisure travel, slowly improving group business and an expected progressive increase in international arrivals next year. Of course, these are all national projections of top-line performance. Recovery is not playing out the same across the marketplace, and as noted in our latest monthly P&L release, the cost of labor is adding pressure on the bottom line, which is a contributing factor to many hotels driving rate. Recovery is progressing at a solid rate no doubt, but there will still be plenty of ups and downs along the way.”

“Travel activity entered the fall with strong momentum. With improving public health conditions and sustained economic recovery, additional business and group travelers are expected to join leisure travelers, supporting further gains next year,” said Aran Ryan, Tourism Economics director. “The demand recovery, coupled with successful revenue management, has supported resilient hotel pricing, helping shorten the time it will take to recover 2019 revenue levels.”

STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality industry. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.

Tourism Economics, an Oxford Economics company, focuses on the intersection of the economy and travel sector, providing actionable insights to our clients. We provide our worldwide client base with direct access to the most comprehensive set of historic and forecast travel data available. And our team of specialist economists develops custom economic impact studies, policy analysis, and forecast models.

India began on Monday, November 15th allowing fully vaccinated foreign tourists to enter the country on regular commercial flights, in the latest easing of coronavirus restrictions as infections fall and vaccinations rise.

Tourists entering India must be fully vaccinated, follow all COVID-19 protocols and test negative for the virus within 72 hours of their flight, according to the health ministry. Many will also need to undergo a post-arrival COVID-19 test at the airport.

However, travelers from countries which have agreements with India for mutual recognition of vaccination certificates, such as the U.S., U.K. and many European nations, can leave the airport without undergoing a COVID-19 test.

This is the first time India has allowed foreign tourists on commercial flights to enter the country since March 2020, when it imposed one of the toughest lockdowns in the world in an attempt to contain the pandemic. Fully vaccinated tourists on chartered flights were allowed to enter starting last month.

It comes as coronavirus infections have fallen significantly, with daily new cases hovering at just above 10,000 for over a month.

To encourage travelers to visit India, the government plans to issue 500,000 free visas through next March. The moves are expected to boost the tourism and hospitality sector which was battered by the pandemic.

“The pandemic devastated the industry but things will return to normal once foreign tourists start to arrive,” said Jyoti Mayal, President of the Travel Agents Association of India.

Mayal said coastal states like Kerala and Goa in the country’s south and Uttarakhand and Himachal Pradesh in the Himalayan north are already witnessing a surge in domestic tourists. All four states are heavily dependent on earnings from tourism, and Mayal said foreign travelers scheduling their visits there would also help lift the local economy.

“Tourism is a very resilient industry and the upcoming season looks very promising. We are hopeful of generating more jobs than we lost during the pandemic,” she said.

With more than 35 million reported coronavirus infections, India is the second-worst-hit country after the U.S. Active coronavirus cases stand at 134,096, the lowest in 17 months, according to the health ministry.

Nearly 79% of India’s adult population has received at least one vaccine dose while 38% is fully vaccinated. The federal government has asked state administrations to conduct door-to-door campaigns to accelerate the vaccine campaign.

Fewer than 3 million foreign tourists visited India in 2020, a drop of more than 75% from 2019, when tourism brought nearly $30 billion in earnings.

Akshaya Patra USA Board Members on Philanthropy, Innovation and More on Chai With Manju

Akshaya Patra is the world’s largest non-governmental organization (NGO) or not-for-profit organization school meal program, providing hot, nutritious lunches to over 1.8 million children in 19,257 schools across India daily.

Akshaya Patra’s US arm, Akshaya Patra USA, engages thousands of volunteers and donors in the United States to raise funds and awareness in support of the foundation’s mission.

In an exclusive video interview on Chai With Manju, members of the Board of the Akshaya Patra USA, talk about why have assumed leadership roles Akshaya Patra USA, what are their expertise that helps in the growth of the organization and its future plans. They include Desh Deshpande, Chairman Emeritus; Siva Sivaram, Chairman; Srivatsan Rajan, Vice Chairman; Rajiv Jain, Interim CEO; Dr Rachna Kulkarni, BV Jagadeesh  and Roopa Makhija. Prominent among those ionterviwed by Dr. Seth include: Gururaj “Desh” Deshpande, Chairman Emeritus; Siva Sivaram, Board Chairman; Srivatsan Rajan, Vice Chairman; Rajiv Jain, Interim CEO; Dr. Rachana Kulkarni, MD, Board Member; Roopa Makhija, Board Member; and, B.V. Jagadeesh, Board Member.To watch the full interview, please click here, or on the image below.

AAHOA’s enhanced advocacy and education efforts are continuing to help AAHOA Members and the industry get back on track. The Small Business Administration (SBA) just announced more help is on the way for the hotel industry. Over the past several months, AAHOA has worked with the SBA and the Biden Administration to advocate for expansion and improvement of the Economic Injury Disaster Loan (EIDL) program, and the SBA heard AAHOA and our Members loud and clear that help is still needed.

The announcement of the program’s changes and improvements represent a significant step toward meaningful and tangible COVID-19 relief and our industry.

The EIDL program provides economic relief to small businesses and nonprofit organizations that are currently experiencing a temporary loss of revenue. These loans help businesses meet financial obligations and operating expenses that could have been met had the disaster not occurred.

For months, AAHOA has worked with the SBA, the Small Business Committees, and Members of Congress to push for more relief when it comes to an increase in EIDL caps and parity between the Paycheck Protection Program (PPP) and EIDL with regards to a waiver of the affiliation rules. This week, AAHOA cohosted a webinar with the SBA to walk through the soon-to-be-announced revisions to the EIDL program that mirror AAHOA’s asks – a huge win for our nearly 20,000 Members and the industry at large.

The expected enhancements and expansion of the EIDL program include:

• Raising the threshold up to $2 million per property
• Raising the aggregate loan cap up to $10 million
• A waiver of affiliation rules (that mirrors that of the Paycheck Protection Program)
• A waiver of the credit-elsewhere requirement
• Priority for NAICS Code 72 businesses
• A 30-year fixed amortization period with a low 3.75% interest rate
• Funds can now be used to pay down prior commercial debt and make monthly payments towards federal debt (including principal and interest payments)

It is anticipated that SBA will officially announce and begin accepting new applications and increase requests for existing EIDL holders as soon as next week. Hoteliers who are interested in applying for a loan can review EIDL FAQ here, and more information on how to apply here. Note that AAHOA will keep hoteliers informed on updated documents to reflect the expanded program.

“AAHOA applauds the Biden Administration and the SBA for their work in making the EIDL program more accessible and helpful for America’s hoteliers,” said AAHOA Interim President & CEO Ken Greene. “The EIDL program’s enhancements break down barriers for hoteliers to access critical funds that are needed as hoteliers still struggle to deal with the ramifications of the pandemic.”

AAHOA recently hosted the 2021 AAHOA Convention & Trade Show, which was the first major convention in Dallas since the onset of the COVID-19 pandemic. We’re grateful for SBA Administrator Isabella Casillas Guzman, who addressed attendees and highlighted the importance of small businesses getting back on their feet to help our economy.

“Coming together as an industry is paramount to economic recovery, especially as new variants threaten to inhibit the reopening of the country,” said AAHOA Chair Vinay Patel. “Industry estimates continue to project a full recovery some time in late 2023 or 2024, and until then, AAHOA is committed to continuing its advocacy efforts and outreach to the Biden Administration and lawmakers as we lead the way on the road to recovery.”

AAHOA is the largest hotel owners association in the world. The nearly 20,000 AAHOA Members own 60 percent of hotels in the United States. With billions of dollars in property assets and over one million employees, AAHOA Members are core economic contributors in virtually every community. AAHOA is a proud defender of free enterprise and the foremost current-day example of realizing the American dream.

People who experienced Taj Hotels hospitality have always recommended it as a must-visit, at least once.  It is, after all, one of the world’s most lavish hotel chains offered by the Indian Hotels Company (IHCL), South Asia’s largest hospitality company. Now, its quality and hospitality have been acknowledged at the international level as Taj has been rated the Strongest Hotel Brand in the World by Brand Finance. The Taj has been rated as the ‘Strongest Hotel Brand in the World’ by Brand Finance, a leading brand rating consultancy. The hotel is part of Indian Hotels Company Ltd (IHCL)—the largest hospitality group in South Asia, with 221 hotels in its portfolio. The latest ranking is part of the Brand Finance’s ‘Hotels 50 2021’ annual report, which ranks hotels across the world on brand value. Taj

Taj received an overall Brand Strength Index of 89.3 out of 100, with a corresponding AAA rating for customer familiarity, employee satisfaction and corporate reputation as well as its world-class customer service.Renowned for its world-class customer service, the luxury hotel chain scores very well in our Global Brand Equity Monitor for consideration, familiarity, recommendation, and reputation especially across its home market of India,” the report says. The report also focused on Taj’s R.E.S.E.T 2020 strategy that enabled the brand to effectively deal with pandemic-related issues.

A series of steps taken by Taj contributed to the brand’s re-entrance into the Brand Finance ranking for the first time since 2016 in 38th spot on its ‘Top 50 most-valued brands’ list In a major boost to the Indian hospitality industry, Indian Hotels Company’s (IHC’s) iconic brand Taj was named the ‘Strongest Hotel Brand in the world’ by brand valuation consultancy Brand Finance in its annual ‘’Hotels 50 2021′ report. Taj scored an overall Brand Strength Index of 89.3 out of 100, with a corresponding top rating for ‘customer familiarity, employee satisfaction and corporate reputation as well as its world-class customer service’, according to the Brand Finance report.

PuneetChhatwal, Managing Director & Chief Executive Officer, Indian Hotels Company, said, “This is a proud moment for the Indian hospitality industry on the global stage. Taj being rated as the World’s Strongest Hotel Brand is a testament to the unwavering trust our guests have consistently placed in us and the warmth and sincere care our employees have embodied day-after-day”. In addition to measuring overall brand value, Brand Finance said it also evaluates the relative strength of brands, based on factors such as marketing investment, customer familiarity, staff satisfaction, and corporate reputation. According to these criteria, Taj with a brand value of $296 million, is the world’s strongest hotel brand, with a Brand Strength Index (BSI) score of 89.3 out of 100 and a corresponding ‘AAA’ brand strength rating.

Taj luxury hotel chain scored very well on Brand Finance’s ‘Global Brand Equity Monitor’ for consideration, familiarity, recommendation, and reputation especially across its home market of India. Taj’s successful implementation of its 5-year plan – which focuses on selling non-core assets, becoming less ownership driven and reducing dependence on the luxury space – followed by the speedy adoption of its new R.E.S.E.T 2020 strategy, which provides a transformative framework to help the brand overcome the challenge of the pandemic, has contributed to the brand’s re-entrance into the ranking for the first time since 2016 in 38th spot, the Brand Finance report added.

Lawmakers in the European Union have agreed to lift a travel ban on Americans that has been in place since early 2020. U.S. tourists can travel to Europe this summer, European Union lawmakers in Brussels said on Wednesday. The officials agreed to recommend E.U. member states lift travel restrictions that have been in place for Americans since early 2020. The region will also add the United States to its list of ‘safe’ countries for tourism, alongside the new additions of North Macedonia, Albania, Serbia, Lebanon, and Taiwan also earning the status. Both changes are expected to become official on Friday, according to a spokesperson for the European Council.

Some European nations, including Greece and France, already allow Americans to enter their borders, albeit with testing and/or vaccination requirements in place. But the E.U. giving its blessing for all nations across the bloc to permit American travelers is a significant milestone in the broader reopening of travel between the U.S. and Europe. For the first time in over a year, travelers from the U.S. may be permitted to more freely travel around the bloc, although subject to individual country entry requirements.

While the E.U. recommendation is not contingent on travelers being vaccinated, exact entry requirements will be at the discretion of individual countries, which can require (and some already are) a negative COVID-19 test and/or full vaccination. In May, the region’s leaders said they planned to open to Americans this summer because all coronavirus vaccines in use in the U.S. (Pfizer, Moderna, and Johnson & Johnson) are approved for use by Europe’s health officials. The E.U. Council’s recommendation is that nations should allow travelers who are either “[fully] vaccinated with an E.U.-approved vaccine” or are an essential traveler.

The list of countries considered ‘safe’ by the E.U. is revised every two weeks, and currently does not include the United Kingdom, which this week delayed its final phase of reopening by one month due to the spread of the highly contagious Delta variant, despite 57 percent of the U.K. population being fully vaccinated. The criteria for a nation to be considered ‘safe’ is that there are “not more than 75 new COVID-19 cases per 100,000 population in the previous 14 days,” along with other testing and positive-case-rate standards, and “overall response to COVID-19.”

Member states can halt travel at any time via an “emergency brake” established by European leaders as part of its tourism reopening. That plan relies on a digital health pass that rolled out this month in 13 E.U. nations. The pass, called a Green Certificate, will be available for use in all E.U. states on July 1. It confirms COVID-19 vaccination, test, and/or recovery; it is free to use and acceptable in both paper and digital formats via QR code.

Member states already allowing Americans are requiring an array of differing entry requirements, prompting travel agents to warn those considering a trip to double and triple check they meet the rules. France, for example, is only allowing vaccinated Americans who confirm their status via health form, while Greece is allowing Americans regardless of vaccination status if they test negative for COVID-19. Other nations are more complicated: Italy, for example, is only permitting entry via COVID-tested flights from 10 U.S. airports (Atlanta, Boston, Chicago, Dallas, Los Angeles, Miami, JFK, Newark, Philadelphia, and D.C.), all of which require proof of a PCR test taken 48 hours before travel; a Digital Passenger Form, health self-declaration, and rapid test upon arrival are also mandated. Travelers who don’t meet all Italy’s requirements are subject to a 10-day quarantine.

In the wake of its recent announcement of a leadership transition, AAHOA has announced that it has appointed hotel industry veteran Ken Greene to serve as Interim President & CEO. Ken is a well-known and highly respected industry veteran who is well-suited to lead AAHOA during the organization’s leadership transition. The Board’s selection of Ken as AAHOA Interim President & CEO reflects the group’s trust and utmost confidence that he can carry the organization forward as the industry continues to recover from the COVID-19 pandemic. Ken is eager to continue to execute upon the Association’s 2021-2023 Strategic Plan and serve alongside AAHOA’s Board and staff to continue its forward-thinking vision to be the foremost resource and advocate for America’s hotel owners.

During each chapter of Ken’s career, he’s been involved with AAHOA, its members, and industry partners. Prior to joining AAHOA, Ken served as a global leader of many iconic hotel brands, including President, Americas for Radisson Hotel Group, President & CEO for Delta Hotels and Resorts, and in various roles at Cendant Corporation, Wyndham Worldwide, and many of its divisions. Ken also recently founded Greenehouse Consulting, which focuses on acquisitions, management, and advisory services to the hospitality industry.

Ken has a deep understanding of and appreciation for the hotel industry and has many long-standing relationships that are well-suited to guide AAHOA during this leadership transition period. Ken also has served on and led several industry-related boards, providing and contributing to strategic direction in a number of capacities.“Ken will be leading the Association in an interim capacity during a critical time for AAHOA Members and the hotel industry,” AAHOA Chairman Biran Patel said. “We are confident his experience, relationships, and extensive knowledge and appreciation of the industry are the perfect fit to serve in this capacity as AAHOA Members continue down the road to recovery.”

AAHOA had announced earlier that Cecil P. Staton was stepping down as President & CEO.  Staton will continue to work with AAHOA’s leadership to ensure an effective transition and the success of ongoing projects and relationships as a consultant.“On behalf of America’s hoteliers, we thank Cecil for his service to AAHOA,” AAHOA Chairman Biran Patel said. “For more than a year, hoteliers faced immense pressure as the COVID-19 pandemic brought a period of decade-long prosperity to a grinding halt. Cecil proved to be a steady hand, leading and guiding the association to record member engagement through this turbulent year. His leadership in the development of our Strategic Plan will have a lasting, positive impact upon the association.”

“I’m grateful to have led this organization through one of the hardest times in our industry’s and association’s history through our concentrated efforts related to COVID-19 support and relief and for making a difference in the lives of so many hoteliers,” Staton said. “AAHOA has the most dedicated team with whom I’ve had the privilege to work, and I’ve been impressed with their commitment to excellence from the moment I joined this great organization. Our work to develop AAHOA’s new Strategic Plan holds the promise to propel the association forward toward its fullest potential.” AAHOA Executive Vice President & COO Rachel Humphrey announced that she also will be exiting the association on August 7.

“AAHOA’s nearly 20,000 members represent the heart and soul of America’s hospitality industry and I am eager to step into this role, working alongside the hotel owners who drive our industry forward each and every day,” Ken said. “As our industry recovers from the COVID-19 pandemic, it’s a critical time for owners and America’s tourism industry, and I’m looking forward to bringing my extensive experience to the organization to help propel America’s hotel industry forward on the path to recovery.”

Over the course of Ken’s career, he’s had the opportunity to personally get to know and form relationships with many of AAHOA’s Members. Ken is well-positioned to build on AAHOA’s strong foundation as the organization carries out its vision of being the foremost resource and advocate for America’s hotel owners during this critical time in the industry’s recovery.“We are confident Ken will bring the passion, dedication, knowledge, and insight he has exhibited in all of his prior roles within the industry to AAHOA and its members,” Patel said. “Please join us in congratulating and welcoming Ken in his new position as AAHOA Interim President & CEO.”

“AAHOA is a strong organization led by exceptional teams,” Patel said. “Our dedicated Board of Directors, Executive Leadership Team, and professional staff will continue to lead AAHOA into the future. AAHOA’s work on behalf of our members will continue to be guided by our Strategic Plan, which will carry the association’s strategy into 2023 and leave a lasting impact for many years to come.”

AAHOA has accomplished remarkable work on behalf of its members during what has been one of the worst times in our industry’s history – and the work never stops. AAHOA is well-positioned to continue its work to fulfill its vision and the ambitious goals set forth in the Strategic Plan.  The organization is in the process of conducting a comprehensive search process to identify new leadership that will continue to help guide America’s hoteliers on the road to recovery.

About AAHOA

AAHOA is the largest hotel owners association in the world. The nearly 20,000 AAHOA members represent over half the hotels in the United States. With billions of dollars in property assets and hundreds of thousands of employees, AAHOA members are core economic contributors in virtually every community. AAHOA is a proud defender of free enterprise and the foremost current-day example of realizing the American dream.

America’s hotel owners are coming together to support COVID relief in India as a new wave of infections spreads throughout the country. AAHOA donated $100,000 to LPS of USA, Tiny Smiling Faces (DalubhaiGoaplbhai Patel Fund), and Bavaji Charities in support of the charities’ ongoing COVID relief efforts in the subcontinent.

“Throughout the past year, AAHOA and AAHOA Members made valuable contributions in their communities by donating personal protective equipment, providing meals to those in need, housing at-risk populations, and supporting local charities,” AAHOA Chairman Biran Patel said. “Many in our industry have strong family and business ties to India, and we are increasingly worried about the crisis the country is facing with the spread of COVID-19. That is why AAHOA donated $100,000 to groups working to stop the spread and help those in need.”

“Our industry and our communities continue to struggle from the economic fallout of the pandemic, but we can see hope on the horizon. Although we are focused on our own recovery, we cannot turn a blind eye to those who continue to face the dire consequences of this virus,” AAHOA President & CEO Cecil P. Staton said.

AAHOA is the largest hotel owners association in the world. The nearly 20,000 AAHOA members represent over half the hotels in the United States. With billions of dollars in property assets and hundreds of thousands of employees, AAHOA members are core economic contributors in virtually every community. AAHOA is a proud defender of free enterprise and the foremost current-day example of realizing the American dream.

The COVID-19 pandemic has changed life as we know it, severely affecting businesses across various industries. While some were able to survive with a shift to online sales and services, not every sector was as fortunate.

One of the most affected industries was tourism, and in the past year, it has struggled to bounce back from a dismal 2020, which saw a massive decline in tourist arrivals in and out of America. However, tourism in the U.S. may be on the rise again sooner than previously thought.

Limitations on travel have severely affected our pandemic-stricken country. The statistics are astounding, surpassing even the impact on the travel industry after 9/11, according to the American Hotel and Lodging Association (AHLA). As a result, tourism across the country is affected across different levels and state lines.

Popular destinations like California and New York have polarized projections. While California is expected to recover more quickly than the rest of the country thanks to strong fiscal relief and the waning pandemic, tourism in New York paints a very different picture. Highly anticipated events such as the Macy’s Thanksgiving parade, the tree lighting at Rockefeller Center, and the New Year’s Eve ball drop saw a significant reduction in spectators, leading to a glum outlook. This leaves many wondering when pre-pandemic levels will be restored.

Las Vegas is another major tourist spot that was not spared from the effects of COVID-19, susceptible to the same sudden drop in visitors between 2019 and 2020. Fortunately, things are starting to look up for the city and its hotels a year after the pandemic gripped the country. As the number of COVID-19 cases drops and more people are vaccinated, fewer restrictions address much of the pent-up demand. Casino floors and restaurants can now operate at 50% capacity as large gatherings capped at half the limit can also take place.

The newfound attraction to Las Vegas is not only due to the confidence in lower COVID-19 cases and its respective recovery. It also helps that there’s a diverse range of tourist attractions here, to begin with, as highlighted by this list of things to do in Sin City by Poker.org. The Strip is home to resorts like the Aria, Bellagio, and the Venetian – all iconic destinations in their own right. You’ll also find well-loved restaurants like Peppermill that are absolutely worth the visit. Exploring Vegas goes beyond the city lights as tourists can also take in the majestic views of Red Rock Canyon. These attractions are just some of the highlights that visitors can enjoy when in Nevada as the COVID-19 outlook continues to look even more promising in the coming months.

As some tourist hotspots like Vegas boast a positive path to recovery, others are still very much clouded in uncertainty. States such as Florida and equally sunny Hawaii fall somewhere in the middle, with more than half of Hawaiians opposing the return of tourists while others seek to encourage more movement in tourism.

What’s Next for Tourism in the U.S.?

The varying states of progress in these tourist hotspots illustrate how the fight against COVID-19 still has a long way to go, especially when it comes to the tourism industry. However, there is one fact present in all these examples: Progress is well underway. The Biden administration’s goal to vaccinate 100 million people in the first quarter provides much needed support for local businesses, especially smaller-sized enterprises. Whether you’re a local hotel hoping for guests or a restaurant that needs diners, there is a silver lining yet to be reached akin to Vegas’ impressive and optimistic trajectory.

WHASHINGTON, D.C., Jan. 20 – AAHOA President & CEO Cecil P. Staton issued the following statement today following the inauguration of President Joseph Biden as the 46th President of the United States:

“America’s hoteliers congratulate President Biden and Vice President Kamala Harris on this historic day for our nation. We look forward to the vision and leadership offered by the Biden administration as our nation works to contain the COVID-19 pandemic and get our economy back on track. The ambitious plan to vaccinate 100 million people in the next 100 days, if achieved, would give a much-needed boost to consumer confidence that could lead to a resumption of travel, tourism, and in-person events. Such a significant increase in vaccinations and testing will go a long way towards alleviating the uncertainty that surrounds the viability and safety of resuming these pre-pandemic activities. Small business owners are struggling with the pandemic’s economic fallout, and the plan outlined by President Biden looks to target those industries, such as hospitality, that are experiencing a disproportionate amount of hardship. We are optimistic that the new administration’s focus on the public good will speed along our recovery, and we look forward to working with President Biden and his team to do right by America’s small businesses.”

About AAHOA:
AAHOA is the largest hotel owners association in the world. The over 19,500 AAHOA members represent almost one in every two hotels in the United States. With billions of dollars in property assets and hundreds of thousands of employees, AAHOA members are core economic contributors in virtually every community. AAHOA is a proud defender of free enterprise and the foremost current-day example of realizing the American dream.

AAHOA is the largest hotel owners association in the world. AAHOA’s 20,000 members own almost one in every two hotels in the United States. With billions of dollars in property assets and hundreds of thousands of employees, AAHOA members are core economic contributors in virtually every community. AAHOA is a proud defender of free enterprise and the foremost current-day example of realizing the American dream.