Prime Minister Narendra Modi extended his congratulations to the International Indian Film Academy (IIFA) Awards as it celebrated its 25th edition. The silver jubilee event was held in Udaipur, Rajasthan. In a special letter addressed to the IIFA Awards, PM Modi expressed his support for the Indian film industry and acknowledged its contributions to global cinema.
PM Modi emphasized the significance of the milestone, stating, “I am pleased to learn about the 25th edition of the International Indian Film Academy (IIFA) Awards. This two-and-a-half-decade journey reflects the commitment of all those who have contributed towards making IIFA a truly global phenomenon—producers, directors, artists, musicians, technicians, and other industry professionals, and most importantly, audiences worldwide.”
Discussing the role of Indian cinema on the global stage, he highlighted its ability to narrate powerful stories and represent India’s diverse culture. “Cinema is one of India’s most powerful storytelling mediums, offering the world a glimpse into our rich heritage, diverse culture, and evolving societal landscape. Through its grandeur, depth, and artistic brilliance, Indian cinema has captivated global audiences, becoming a vehicle of India’s rich storytelling traditions and serving as a bridge between cultures.”
The Prime Minister also praised IIFA’s role in expanding the reach of Indian cinema internationally. “Over the years, IIFA has not only celebrated the best of Indian cinema but has also played a crucial role in spreading its vibrancy to various iconic cities of the world. This has helped introduce the magic of Indian cinema to newer audiences, while reinforcing India’s standing as a powerhouse of artistic excellence.”
Addressing the growth of the Indian film industry in recent years, PM Modi acknowledged the government’s continued efforts to support it. “We have consistently worked to support and promote the film industry and will continue to do so. The recognition of cinema as a vital cultural export of our nation has led to policies that encourage and support the industry.”
He also pointed out the increasing global recognition of Indian films. “The last few years have witnessed remarkable growth in Indian cinema. Our film industry, across various languages, has expanded its reach, with Indian films receiving unprecedented recognition at international festivals and achieving record-breaking commercial success worldwide. With advancements in digital technology, Indian content has reached audiences across continents, further strengthening the appeal of our cinema and stories.”
PM Modi concluded by recognizing the role of IIFA in honoring cinematic achievements and fostering young talent. “Platforms like IIFA awards ensure that such cinematic brilliance is celebrated and encouraged. IIFA has also played a role in nurturing young and aspiring talent in the industry. By providing a platform where new artists, filmmakers, and technicians can showcase their craft alongside seasoned global professionals, IIFA has encouraged the next generation of artists to learn from the best as well as connect with them.”
The letter was shared on IIFA Awards’ official Instagram account, where it was described as a “moment of pride and recognition.”