Grammarly has rebranded itself as Superhuman following its acquisition of the AI-native email app, while launching a new AI assistant integrated into its existing extension.
Grammarly, a well-known writing assistant, has announced a significant rebranding initiative, changing its name to Superhuman. This change follows the company’s acquisition of Superhuman, an AI-native email application, in July. Despite the new branding, the core product will continue to be recognized as Grammarly, although there are plans to eventually rebrand other products, such as Coda, a productivity platform acquired last year.
In conjunction with the rebranding, Superhuman has introduced an AI assistant named Superhuman Go, which is integrated into the existing Grammarly extension. This innovative assistant offers writing suggestions and feedback for emails, enhancing the user experience. It can also connect with various applications, including Jira, Gmail, Google Drive, and Google Calendar, to provide more contextual assistance.
Superhuman has ambitious plans for its AI assistant, aiming to incorporate functionality that allows it to retrieve data from customer relationship management (CRM) systems and internal databases. This capability will enable the assistant to suggest modifications to emails based on relevant information.
Users interested in trying out Superhuman Go can easily activate it through a toggle in the Grammarly extension. Currently, Grammarly users can access the new features, and the company is also offering product bundles. The Pro subscription plan is priced at $12 per month (billed annually) and includes grammar and tone support in multiple languages. For businesses, the Business plan is available at $33 per month (billed annually) and provides access to Superhuman Mail.
Furthermore, Superhuman aims to enhance the Coda document suite and its email clients with additional AI features. These improvements will include the ability to pull information from both external and internal sources, automatically generating more detailed documents and email drafts.
Grammarly has previously emphasized the potential of artificial intelligence to transform work processes and boost productivity. However, the company has criticized the common practice among technology providers of merely adding AI to existing tools, which can complicate the user experience. Instead, Grammarly is pursuing a more integrated approach by developing what it describes as an “AI superhighway.” This initiative aims to deliver writing agents to users across over 500,000 applications and websites, effectively creating a comprehensive productivity platform.
With its recent acquisitions of Coda and Superhuman, Grammarly is positioning itself as a formidable competitor in the productivity suite market. The introduction of the AI assistant is a strategic move to rival established players such as Notion, ClickUp, and Google Workspace, all of which have rolled out various AI-powered features in recent years.
Superhuman was co-founded by Rahul Vohra, Vivek Sodera, and Conrad Irwin. The company has successfully raised over $114 million in funding from notable investors, including a16z, IVP, and Tiger Global, achieving a valuation of $825 million, according to data from venture analytics firm Traxcn.
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