The Indian Consulate in New York hosted a special event on March 7, 2024, that showcased the ‘Chalo India Global Diaspora Campaign’ launched by Prime Minister Narendra Modi.
India’s Consul General in New York Binaya S. Pradhan, speaking at March 7, 2024 event at Consulate. PHOTO: X @IndiainNewYork
The stately hall at the Indian Consulate was full, and during the event, a video showing the inauguration of the campaign by Prime Minister Modi in Jammu & Kashmir was presented to the audience.
Tourism in India is lagging despite good landscapes, history, culture, art, crafts, and music. We are still unable to attract more international tourists. In 2019, India attracted around 10.7 million tourists, which came down drastically due to Covid. Now, we have achieved around 70% of the pre-Covid level but India is receiving
only 2% in terms of tourist spending, which is around $20 billion.
India urges members of the Indian diaspora to act as Incredible India campaign ambassadors so that each Indian member living abroad can bring five non-Indians to India thereby giving a boost to Indian tourism. “The contributions of those Indian diaspora members who send more people to India will be recognized during the Pravasi Bharatiya Divas in India and some awards will also be given to them in collaboration with the private sector.
Consul General of India in New York Binaya Srikant Pradhan, speaking at the event, encouraged members of the Indian diaspora “to act as Incredible India’s ambassadors” and inspire their American friends, Indian and non-Indian, and their families to visit and explore India’s diversity and beauty, a post on X, formerly Twitter, India in New York said.
