Infosys has appointed 22-year-old Spanish tennis sensation Carlos Alcaraz as its global brand ambassador in a multi-year partnership aimed at enhancing performance through AI technology.
Infosys, India’s second-largest software services exporter, has officially signed 22-year-old Spanish tennis star Carlos Alcaraz as its global brand ambassador in a multi-year agreement. The collaboration will utilize Infosys’ Topaz AI platform, an AI-first offering powered by generative and agentic AI, to develop match analytics and a personalized performance application that will support Alcaraz’s training and in-game strategies.
Alcaraz, recognized as one of the world’s top tennis players, has achieved remarkable success with seven Grand Slam titles. His dynamic playing style, characterized by speed and power, has garnered him a dedicated fan base. Notably, he is the youngest man in history to complete a career Grand Slam by winning each of the four major tournaments.
“I’m always looking for new ways to improve, and working with Infosys will give me the opportunity to leverage data and AI to gain deeper insights into my game and push my performance to new heights,” Alcaraz stated.
In addition to enhancing Alcaraz’s on-court performance, Infosys will also partner with the Carlos Alcaraz Foundation to harness technology for social impact initiatives.
“We are delighted to welcome Carlos Alcaraz as our global brand ambassador,” said Sumit Virmani, Global Chief Marketing Officer at Infosys. He emphasized that Alcaraz “embodies next-gen’s fearless, agile spirit, and the next generation is driven to push boundaries in pursuit of excellence.”
This partnership aligns seamlessly with Infosys’ broader tennis technology collaboration with the ATP Tour, which has been renewed through 2028. Over the past decade, Infosys has leveraged its tennis platform to provide top players with data-driven insights while enhancing the overall experience for fans around the globe.
“I’m honored to partner with Infosys; a company I’ve followed closely and admired for how it is transforming tennis through technology,” Alcaraz remarked in a press release. “Innovations delivered by them are elevating the sport for everyone – players, coaches, and fans alike. At the highest level, it’s often the small details that make the biggest difference.”
This partnership marks a significant step for both Alcaraz and Infosys, as they aim to redefine the intersection of sports and technology.
According to India Currents, the collaboration not only highlights Alcaraz’s commitment to excellence but also underscores Infosys’ dedication to leveraging technology in sports.