As India eagerly approaches its 77th Independence Day, it is essential to pay tribute to the multitude of treasures that the country holds and to remember the sacrifices made by our predecessors who valiantly protected the legacy that has led us to this momentous juncture. What better way to achieve this than by delving into India’s lesser-explored travel marvels, thus commemorating our nation’s independence? In pursuit of this goal, the Ministry of Tourism has collaborated with the travel platform MakeMyTrip to unveil over 600 remarkable destinations that demand exploration.
This endeavor has given rise to an innovative platform known as the ‘Traveller’s Map of India’ microsite, specifically tailored to help travel enthusiasts uncover concealed tourism gems according to their preferences. Crafted by MakeMyTrip, this microsite seamlessly aligns with the ideals of the Indian Government’s ‘Dekho Apna Desh’ initiative.
In a press release, G Kishan Reddy, the Union Minister of Tourism, Culture, and DoNER, conveyed his appreciation for MakeMyTrip’s endeavor to highlight the diverse destinations within India and to stimulate domestic tourism. He extended an invitation for more such endeavors, underlining the collective aspiration to showcase the nation to the global audience.
The compilation of this travel selection was curated by the travel company through an examination of India’s travel search history. Based on this foundation, destinations that are relatively unknown and confined to specific pockets of the country were chosen. To simplify the process for travelers, these destinations have been categorized with tags like adventure, wildlife, heritage, mountains, beaches, and more, allowing them to choose their preferred genre of exploration.
Rajesh Magow, co-founder and group CEO of MakeMyTrip, expressed his thoughts on this initiative, highlighting how the ‘Traveller’s Map of India’ resonates with the desires of nearly every Indian traveler. He emphasized its fitting commemoration of August 15th and MakeMyTrip’s continuous advocacy for India’s diverse tourism offerings. The intent behind the initiative is to encourage each Indian to become an advocate for the country’s cultural, historical, natural, and geographical wonders. Magow conveyed gratitude to the Ministry of Tourism for its support, which bolsters MakeMyTrip’s mission to position India as the foremost sought-after global tourism destination.
Furthermore, this initiative, as stated in the release, not only acknowledges the potential of domestic tourism as a potent instrument for socio-economic development but also directly contributes to the multifaceted expansion of India’s economy.
For those unfamiliar, ‘Dekho Apna Desh’ stands as a government initiative designed to invigorate domestic tourism across the nation. Through endeavors like these, India’s rich tapestry of hidden travel wonders comes to the forefront, serving as a testament to the multifaceted celebrations of the nation’s 77th Independence Day.
