Global, 20th December 2023: ZEE5 Global, the world’s largest streaming platform for South Asian content, has announced the addition of Buhe Bariyan in their US market, yet another hit-comedy title aimed at expanding its Add-ons content library. The newly released Add-on Chaupal aims to provide customers in the US a wide selection of South Asian content in languages like Punjabi, Bhojpuri, and Haryanvi.
Buhe Bariyan, the movie, is not just a cinematic treat but is also an inspiration for all those women who are looking for some sort of strength in their lives. The movie is about the lives of a group of women, played by ace artists from the film industry namely – Rubina Bajwa, Gurpreet Bhangu, Nirmal Rishi, Seema Kaushal, Rupinder Rupi, Dharminder Kaur, Baljinder Kaur, Malkeet Rauni, and Jaswinder Brar, who have in some way, or the other been abused by either their partners or abused by the societies or in their marital homes. The actors have played their parts perfectly and one is sure that their roles can be resonated with a lot of women across. The core of the film has Neeru Bajwa who plays the role of Prem Kaur, an upright police officer who gets involved in the lives of these women and the story takes on from there.
The movie brings up a lot of important issues that have crippled society where women are looked down upon and not treated well. Neeru Bajwa starrer, Kali Jotta, which was released earlier this year, and it is now streaming on OTT platform Chaupal, also showcased a portrayal of women who could neither speak up about their traumas nor take any action as victims of domestic abuse.
Archana Anand, Chief Business Officer, ZEE5 Global mentioned, “Punjabi movies have always delivered a strong performance for us in the US. Our Add-on partner Chaupal’s large Punjabi content library now added in, opens up a huge gamut of content options for our viewers in the US. Buhe Bariyan weaves a powerful narrative, and we are confident that the addition of this title is bound to delight our audiences.”
Nitin Gupta, Chief Content Officer, Chaupal remarked, “In the spirit of year-end festivities, we extend our heartfelt gift to esteemed audiences in Punjab and beyond. Watch an array of big releases from the year gone by exclusively on Chaupal, that can be enjoyed by all. Among these treasures, Buhe Bariyan stands out as a delightful offering that touches on an important issue of society and invites families to partake in its timeless charm and to immerse themselves in the joy of classic cinema with us.”
Users can download the ZEE5 Global app from Google Play Store / iOS App Store. It is available on Roku devices, Apple TVs, Android TVs, Amazon Fire TV and Samsung Smart TVs. Users can also access ZEE5 Global on www.ZEE5.com
About ZEE5 Global
ZEE5 Global is the world’s leading South Asian streaming platform. It brings together the largest offering of content across 18 languages: Hindi, Punjabi, Gujarati, Telugu, Kannada, Tamil, Bengali, Malayalam, , Marathi, Oriya and Bhojpuri, and six international languages Malay, Thai, Bahasa, Urdu, Bangla and Arabic wigth all content being subtitled in English, ZEE5 Global is home to 200,000+ hours of on-demand content. The platform brings together the best of Originals, Movies and TV Shows, Music, Health and Lifestyle content in one destination. In addition, ZEE5 Global offers features like 15 navigational languages, content download options, seamless video playback and Voice Search. ZEE5 Global now also launches ZEE5 Add-ons where you can access and subscribe to multiple South Asian streaming platforms like Chaupal, Oho Gujarati, Namma Flix. Simply South and iStream all in one single destination, ZEE5.
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