Over the past year, ChatGPT has solidified its position as the leading AI chatbot, dominating the landscape and garnering an impressive 14.6 billion total visits between September 2022 and August 2023, as per a recent study. This staggering number represents 60% of the total traffic directed to the top 50 AI tools during the same period. On average, ChatGPT received 1.5 billion visits per month, surpassing the combined traffic of its nearest competitors.
To contextualize ChatGPT’s success, its closest rival, Character AI, secured a distant second place with 3.8 billion total visits over the year. While commendable, this figure is dwarfed by ChatGPT’s nearly 15 billion visits. Interestingly, a previous study indicated that Character AI boasted higher engagement, with users spending nearly 8 times more time on the platform compared to ChatGPT.
Major players in the industry, such as Google’s Bard and Microsoft’s Bing Chat, lagged significantly behind in the past 12 months. Google Bard, launched earlier in the year, secured the sixth position with 241 million total visits, while Microsoft’s Bing Chat failed to make the top 10 list.
The gap between ChatGPT and its competitors is poised to widen further, given the explosive 10.7 times year-over-year growth observed in the overall AI industry, largely fueled by ChatGPT’s viral popularity.
The data for this analysis was sourced from writerbuddy.ai, which utilized SEMrush to compile information from AI tool directories. The top 10 most visited AI tools over the last 12 months are listed as follows:
- Character AI
- Hugging Face
- Google Bard
- Janitor AI
Notwithstanding ChatGPT’s dominance, the broader trend indicates a steady influx of traffic to AI tools, with monthly average visits skyrocketing from 241 million in September 2022 to over 4 billion at its peak in May 2023. The cumulative visits for the top 50 AI tools during this period surpassed 24 billion.
However, not all AI tools experienced growth; some, including Craiyon, Midjourney, and Quillbot, witnessed a significant decline in traffic despite maintaining high rankings.
ChatGPT has achieved remarkable success with its viral launch and user-friendly conversational AI. The landscape of AI is dynamic, and it remains to be seen whether established tech giants like Google and Microsoft will catch up in 2024 or if a surprise contender from a new AI startup will emerge.