Anjali Sud, an Indian American media executive, has been appointed as the new CEO of SiriusXM, effective January 1, 2027, succeeding Jennifer Witz.
Indian American media executive Anjali Sud is set to lead SiriusXM, a major player in audio entertainment, as its new Chief Executive Officer starting January 1, 2027. She will succeed Jennifer Witz, who has been with the company for nearly 25 years and will continue in an advisory role until the end of 2027, as announced by the New York-based company on November 9.
Sud has been an independent director on the SiriusXM Board of Directors since March 2025 and will retain her board position following her appointment as CEO. She brings a wealth of experience in digital media, streaming, technology, and both advertising-supported and subscription-based businesses, along with a strong track record in building leading entertainment platforms.
Currently, Sud serves as the Chief Executive Officer of Tubi, where she has successfully overseen the company’s rapid growth, expanding its audience to over 110 million monthly active users while scaling revenue and achieving profitable growth.
“Anjali has built some of the most successful consumer entertainment platforms. In her previous roles, she scaled audiences, expanded platforms, and led businesses supported by both advertising and subscription models,” said Greg Maffei, Chairman of the Board. “With her digital media experience, CEO-level success, and Board perspective, we are confident Anjali will hit the ground running and build on our momentum as we continue to execute against our objectives. We believe she will be an outstanding CEO for SiriusXM.”
Sud expressed her enthusiasm for the role, stating, “Premium audio experiences will be more important than ever to the future of entertainment, and I believe SiriusXM can evolve to lead that future.” She is eager to “lead SiriusXM in its next chapter.”
Before her tenure at Tubi, Sud was the CEO of Vimeo, where she took the company public and transformed it into a profitable global video platform with 300 million users. Her career also includes various roles in e-commerce, finance, and media at Amazon and Time Warner.
In addition to her role at SiriusXM, Sud serves on the Board of Directors for Dolby Laboratories, Inc. and Change.org. She holds an undergraduate degree from the Wharton School at the University of Pennsylvania and an MBA from Harvard Business School.
SiriusXM’s diverse portfolio includes its flagship subscription service, SiriusXM, as well as the ad-supported and premium music streaming services of Pandora, an expansive podcast network, and a comprehensive ecosystem of advertising solutions through SiriusXM Media and AdsWizz.
Sud noted her experience on the SiriusXM board has provided her with valuable insights into the challenges faced by established media companies. “Serving on the SiriusXM board has given me a unique window into the question every established media company is facing: how do you transform to meet a changing world? Specifically, how do you meet audiences where they are when content, distribution, and monetization trends are rapidly evolving?” she shared on LinkedIn.
She emphasized the potential for SiriusXM to redefine the audio landscape, stating, “SiriusXM is a Fortune 500 company that defined satellite radio. And I believe it can define what comes next in audio.” Sud highlighted the opportunities ahead, noting, “There is much to imagine and build for listeners as audio formats proliferate, as artists and creators seek deeper relationships with their fans, and as we all seek more intimate and authentic entertainment experiences.”
Sud acknowledged the strong foundation she will be building upon, which includes 33 million subscribers, hundreds of millions of listeners, major names in music, live performances, and podcasts, along with over $1 billion in year-to-date free cash flow and a strategic satellite constellation.
“It’s a big, challenging mission, and exactly the kind of opportunity that ignites me,” Sud remarked. “I’m excited to roll up my sleeves with the team and get to work!”
According to The American Bazaar, Sud’s appointment marks a significant transition for SiriusXM as it looks to enhance its position in the evolving audio entertainment landscape.