Indian American students Sunveer Chugh and Dev Gupta have developed a digital tool, InsuraBridge, to assist consumers in making informed health insurance decisions.
Sunveer Chugh and Dev Gupta, two Indian American undergraduates at Case Western Reserve University in Cleveland, Ohio, have created a digital tool designed to help consumers navigate the complexities of health insurance purchasing on healthcare.gov.
The innovative tool, named InsuraBridge, aims to simplify the process of understanding critical aspects of health insurance plans, such as out-of-pocket maximums and in-network doctors, according to a university press release.
Chugh, a computer science major, and Gupta, who studies quantitative economics and healthcare management, recently showcased their startup at the Consumer Electronics Show (CES) in Las Vegas, one of the largest technology events in the world.
Gupta highlighted the challenge many consumers face, stating, “Millions of people buy insurance through healthcare exchanges, but there can be hundreds of plan options. Even for tech-savvy consumers, it’s nearly impossible to know which one is right for you.”
InsuraBridge employs advanced analytics to evaluate users’ preferences, including cost sensitivity, preferred doctors, and anticipated healthcare needs. The tool then provides tailored plan recommendations based on these assessments. This technology is built on a patented algorithm and utilizes an application programming interface (API) connected to healthcare exchanges.
“Think of it as a digital co-pilot for choosing insurance,” Chugh explained. “We want to give people clarity and confidence in a process that’s usually overwhelming.”
The duo presented their prototype at CES 2026’s University Innovations section, joining hundreds of emerging founders from around the globe.
Gupta emphasized their mission, saying, “Our goal is to make health insurance transparent, thus ensuring access, establishing care, and expanding medicine.” Chugh added, “If we can help people make better choices for their health and finances, that’s a win.”
Looking ahead, InsuraBridge is preparing to launch a new Medicaid application tool. This tool aims to streamline workflows by consolidating patient information and autocompleting applications in just minutes, significantly reducing the time typically required for the process.
Ray Herschman, an adjunct professor at the Weatherhead School of Management, and Mark Votruba, an associate professor at the same institution, have been instrumental in guiding the students throughout the development of their digital tool.
Herschman noted that InsuraBridge exemplifies the university’s commitment to innovation and social impact. “These students saw a problem that affects millions and used technology to fix it,” he said. “The InsuraBridge application connects to the Healthcare.gov website’s API to access key data that powers the healthcare exchange’s health plan options and associated benefit and provider network attributes, empowering consumers to make informed decisions.”
As the healthcare landscape continues to evolve, tools like InsuraBridge may play a crucial role in helping consumers navigate their options and make informed choices about their health insurance.
According to Case Western Reserve University, the development of such innovative solutions reflects a growing trend among students to address real-world challenges through technology.