Femina Miss India 2024 Crowns Shimmer with Narayan Jewellers’ Exquisite Craftsmanship

The Femina Miss India 2024 pageant dazzled audiences with its blend of elegance and grandeur, featuring Narayan Jewellers as the official crown and jewels partner. Narayan Jewellers, known for their luxury designer pieces, brought their celebrated craftsmanship to the event, creating stunning crowns for the top three winners. The Vadodara-based jewellers have a nearly century-long legacy and are renowned internationally for their “one-in-a-million” designs, having graced prestigious platforms such as New York Fashion Week and The Oscars. Their role at this event cemented their place as one of the leaders in fine jewellery.

Narayan Jewellers designed three magnificent crowns for the event’s winners: Nikita Porwal, the Femina Miss India 2024 winner, Rekha Panday, the first runner-up, and Aayushi Dholakia, the second runner-up. Each crown, crafted with attention to both cultural heritage and modern design, was a testament to the artistry and craftsmanship for which Narayan Jewellers is celebrated.

A Legacy of Timeless Craftsmanship

Narayan Jewellers is managed by Dr. Ketan Chokshi and Jatin Chokshi, two visionaries who have carried on the family tradition of creating exquisite jewellery. Their designs masterfully blend traditional Indian artistry with contemporary aesthetics, appealing to both connoisseurs of heritage pieces and modern fashion lovers.

The crowns for Femina Miss India 2024 reflected this unique combination of old and new, offering intricate details and luxurious design. “Each crown is not just a symbol of victory,” said Dr. Ketan Chokshi, “but a representation of India’s vibrant culture and heritage.” The Chokshi brothers’ vision was brought to life in the crowns that captured the essence of elegance and artistic brilliance.

The Crown for Femina Miss India World 2024

The crown for Femina Miss India World 2024 was a standout, representing “unity in diversity” through its intricate design and craftsmanship. Dr. Ketan Chokshi’s vision for this crown was to create a symbol of grace and beauty. The design drew inspiration from various Indian art forms, such as Gujarat’s Bandhani, Rajasthan’s Kuchi embroidery, Punjab’s Phulkari, and Assam’s Dugdugi motifs. Each element reflected India’s rich cultural diversity.

Made from 18kt gold, the crown was adorned with both natural white diamonds and rare yellow diamonds, lending it an air of regal sophistication. The addition of mother-of-pearl accents elevated the design, while the hand-set stones were a testament to the jewellers’ commitment to exceptional craftsmanship. This crown stood as a powerful blend of tradition and innovation, representing the elegance and victory of the winner.

First Runner-Up Crown: A Tribute to Artistic Heritage

The crown for the first runner-up, Rekha Panday, paid homage to India’s unparalleled artistic heritage. The design incorporated elements from Odisha’s Patta Chitra paintings, Maharashtra’s Bidriware, and the resplendent Kanchipuram sarees from Tamil Nadu. This fusion of various art forms created a stunning visual tribute to India’s artistic diversity.

Crafted in 18kt gold, this crown was embellished with radiant white diamonds and Mozambique rubies, which symbolized passion and strength. The design underscored Narayan Jewellers’ dedication to preserving Indian craftsmanship while embracing modernity. “Each facet of the crown reflects our commitment to honoring Indian art while offering modern elegance,” explained Jatin Chokshi. The gemstones were set with extreme precision, resulting in a true masterpiece.

Second Runner-Up Crown: A Blend of Tradition and Modernity

The second runner-up, Aayushi Dholakia, was crowned with a piece that symbolized the harmonious blend of traditional artistry from both South and North India. Narayan Jewellers incorporated influences from Karnataka’s Mango Mala designs, Uttar Pradesh’s Kasumala, Kashmir’s Pashmina, and Bengal’s Kantha embroidery. The result was a crown that celebrated the craftsmanship of Indian artisans across the country.

This crown, also crafted in 18kt gold, featured white diamonds, Colombian and Zambian emeralds, creating a vibrant interplay of color and refinement. The emeralds represented growth and renewal, while the hand-set gemstones showcased Narayan Jewellers’ commitment to balancing tradition with contemporary design. The second runner-up’s crown was a perfect blend of vibrant colors and refined design.

Narayan Jewellers: A Brand Rooted in Heritage

Narayan Jewellers has a rich history dating back to 1940, when it was founded by Ambalal Chaturbhai Chokshi in Vadodara. Over the decades, the brand has grown into a symbol of excellence in craftsmanship. Initially named M/S Ambalal Chaturbhai Chokshi, the company expanded significantly under the leadership of Narendra A. Chokshi, the founder’s eldest son, who joined in 1969.

By the 1970s, Narayan Jewellers had expanded its offerings to include Jadau and diamond jewellery, alongside its renowned gold pieces. In 1984, the company rebranded itself as Narayan Jewellers, reflecting its evolving identity. Narendra Chokshi’s contributions to the industry were significant, including his role in shaping national jewellery standards and his work with the BIS Hallmark ACT regulations.

Leadership by Dr. Ketan and Jatin Chokshi

In 1997, Narendra’s son, Dr. Ketan Chokshi, joined the family business, bringing with him years of global experience in diamonds, jewellery manufacturing, and retail. With a PhD in Fashion and Luxury from Switzerland, and as a graduate from the Gemological Institute of America, Dr. Ketan has combined his expertise with artistic vision to create unique masterpieces. “We aim to create innovative pieces of high aesthetic value,” said Dr. Ketan, adding that the brand focuses on rare materials and exceptional craftsmanship.

Jatin Chokshi, the younger brother, joined the business in 1999, specializing in diamonds and management. Under his leadership, Narayan Jewellers has grown its international presence, with a focus on research-driven innovation and design. Jatin’s strategic vision has propelled the brand forward, ensuring its success both nationally and internationally.

Narayan Jewellers: A Symbol of Luxury

Narayan Jewellers has remained a beacon of luxury and excellence under the leadership of the Chokshi brothers. Their designs, which blend tradition with innovation, have earned the brand accolades on both national and international platforms. Their collaboration with the Femina Miss India 2024 pageant further solidified their reputation as one of India’s leading jewellery houses.

As Dr. Ketan Chokshi noted, “Our mission is to create masterpieces that reflect a rare blend of art, technology, and expertise.” With over 40 accolades to their name, Narayan Jewellers continues to stand out as a leader in the world of fine jewellery, and their role in the Miss India 2024 pageant only serves to reinforce this status.