Willow by Cricbuzz has partnered with YouTube to provide free coverage of Team USA’s matches in the ICC Men’s T20 World Cup, marking a first for U.S. and Canadian viewers.
MOUNTAIN VIEW, CA – Willow by Cricbuzz announced on February 6 that it will offer free coverage of Team USA’s matches in the ICC Men’s T20 World Cup on YouTube. This initiative marks the first time World Cup matches will be available at no cost to viewers in the United States and Canada on the platform.
The tournament is set to run from February 7 through March 8, with coverage kicking off on February 7 at 8:30 a.m. ET, featuring a match between the USA and India. All four of Team USA’s matches will be streamed for free on YouTube, thanks to Willow’s partnership with the platform. In addition to YouTube, the same matches will also be available for free on Willow and Cricbuzz.
As part of this initiative, Willow has teamed up with Jomboy Media to produce an alternate, creator-led telecast for select matches. This alternate feed will be available on the Jomboy Media YouTube channel for the USA vs. India and USA vs. Pakistan matches. The telecast will feature commentary from Jimmy “Jomboy” O’Brien, former England international and 2019 Cricket World Cup winner Liam Plunkett, and analyst and content creator Adam Bannon. This format aims to provide live reactions and discussions alongside the match action.
Willow stated that the alternate telecast is designed to complement the traditional broadcast by offering a more conversational format while still retaining cricket analysis and context.
In addition to the four Team USA matches, all ICC Men’s T20 World Cup games will be available on Willow’s linear channel through the YouTube TV NFL RedZone with the Sports Plus package. Matches will also be accessible via Willow’s Primetime Channels service through the Willow YouTube channel.
Alongside its World Cup programming, Willow by Cricbuzz is also rolling out updates across its website, mobile applications, and connected TV apps to enhance the viewing experience.
According to India-West, this partnership represents a significant step in making cricket more accessible to fans in North America.