Leading fragrance brand Auraah New York has appointed Indian American Formula 4 driver Yana Kapoor as its brand ambassador, highlighting her unique blend of racing talent and engineering expertise.
Auraah New York, a prominent fragrance and lifestyle brand, has announced the appointment of Indian American Formula 4 driver Yana Kapoor as its brand ambassador. This partnership aims to explore the intricate relationship between motion, presence, and layered expression through storytelling and content creation.
In a recent news release, Auraah expressed enthusiasm about collaborating with Kapoor. “Auraah is excited to partner with Yana Kapoor and to support her as she continues this next chapter of her journey,” the brand stated.
Kapoor, who shared her excitement on LinkedIn, noted, “Auraah is a fragrance and lifestyle brand built on layers and celebrates how they come together much like our own personal journeys. I am incredibly honored to represent such a beautiful concept and I look forward to many exciting moments ahead with Auraah on my journey to F1 Academy.”
As an emerging talent in the racing world, Kapoor is set to compete in a full Formula 4 season in 2026 with World Speed Motorsports, a team known for nurturing drivers on their path to Formula 1. Her journey includes participation in multiple championships as part of an accelerated development program.
Kapoor’s preparation for the F1 Academy involves rigorous open-wheel training. She has undergone Formula Renault training with former Formula 1 driver Allen Berg at Laguna Seca and has developed her skills through Jenson Button’s Radford Racing School.
Currently, Kapoor is focused on gaining valuable race experience through extensive testing and competition, including participation in the Lucas Oil Racing School Championship Series under IndyCar alumnus RC Enerson, as well as a full season in the Formula Pro USA F4 Championship with World Speed Motorsports.
Auraah’s release highlighted Kapoor’s unique approach to racing, stating, “Beyond competition, Yana brings an engineer’s mindset to her craft. She approaches racing with intellectual rigor, studying systems, mechanics, and structure alongside physical performance.”
The brand further elaborated on how Kapoor embodies its philosophy, “Yana embodies Auraah’s Embrace Your Layers philosophy in practice.” This philosophy emphasizes various layers that contribute to her success as a driver.
“There is the layer of discipline,” the release noted, “Years spent refining muscle memory, respecting limits, and learning control.”
“There is the layer of intellect,” it continued, “An engineer’s curiosity for systems, mechanics, and structure, and an understanding that mastery comes from knowing how things behave under pressure.”
Additionally, “There is the layer of presence. A return to center, again and again, regardless of outcome or expectation. And there is the layer of ambition. Quiet, forward-looking, and intentional,” Auraah stated.
Currently a Materials Engineering student at the University of Illinois Urbana-Champaign, Kapoor merges her elite motorsport performance with a solid technical foundation. “As a two-time KA100 Junior Champion with international racing experience, I thrive in high-pressure environments and approach racing with discipline, adaptability, and a data-driven mindset,” she explained.
Kapoor emphasized the importance of her engineering education, stating, “My engineering education enhances my understanding of vehicle dynamics, materials behavior, chassis performance, and tire characteristics, enabling me to translate on-track feedback into actionable engineering insights.”
Her passion lies at the intersection of engineering, performance optimization, and elite motorsport. “My long-term goal is clear: to earn a seat in the F1 Academy and compete at the highest level of open-wheel racing, representing the next generation of driver-engineers,” Kapoor concluded.
This collaboration between Auraah and Kapoor not only highlights the brand’s commitment to celebrating individuality and layered experiences but also showcases Kapoor’s dedication to her racing career and engineering pursuits, making her a fitting ambassador for the brand.
According to The American Bazaar, this partnership marks an exciting chapter for both Kapoor and Auraah as they embark on this journey together.