“Speak Your Heart with Mine Diamonds”, Malabar Gold & Diamonds’ TVC Featuring

Kareena Kapoor Khan & Alia Bhatt Goes Viral – Crosses 100 million views.

Malabar Gold & Diamonds’ recent TV commercial, “Speak Your Heart with Mine Diamonds,” featuring brand ambassadors Alia Bhatt and Kareena Kapoor Khan, has taken the online world by storm, accumulating over 100 million views on all platforms in just 23 days. The views continue to surge.

This marks the first collaboration between the two Bollywood stars and highlights the exquisite Mine Diamond jewelry collection from Malabar Gold & Diamonds. The video emphasizes the intrinsic value of diamond jewelry and how they can express a range of emotions. Alia and Kareena guide viewers through various scenarios where diamonds make the perfect gift, such as proposals, anniversaries, birthdays, and other special occasions.

Kareena Kapoor Khan shared her thoughts on the experience, saying, “It has been an absolutely enjoyable experience being a part of this video. It does a great job of highlighting the momentous nature of diamonds in all our lives and how they can increase the sparkle of any occasion.”

Alia Bhatt, speaking about the video’s success, expressed, “Diamonds do let us speak our hearts, and this message could not have been conveyed more effectively. The fact that this video has crossed more than a 100 million views goes on to show how much people have connected with the message.”

Malabar Group Chairman, M.P Ahammed, praised the brand ambassadors, stating, “Being the faces of the brand, Kareena Kapoor Khan & Alia Bhatt were perfectly poised to get our message across, and they have done so in the most amazing way. I have every confidence that the video will attract an even larger viewership over the coming days, so that our message is spread far and wide.”

Malabar Gold & Diamonds, with over 335 showrooms across 11 countries, is currently ranked as the 6th largest jewelry retailer globally. Apart from the signature Mine-diamond jewelry collection, the brand offers more than 25 exclusive brands and collections with exquisite designs in Gold, Diamonds, and Precious Gem jewelry.

Established in 1993, Malabar Gold & Diamonds is the flagship company of Malabar Group, a leading Indian business conglomerate. With an annual turnover of $5.2 billion, the company ranks as the 6th largest jewelry retailer globally. They have a strong retail network of over 335 outlets across 11 countries, in addition to multiple offices, design centers, wholesale units, and factories spread across India, the Middle East, Far East, USA, and the UK.

The group is owned by more than 4,000 shareholders and employs over 21,000 professionals from more than 26 countries. Malabar Gold & Diamonds operates an online store, providing customers with the opportunity to purchase their favorite jewelry conveniently from their homes. They also run MGD – Lifestyle Jewellery, a retail concept offering trendy and lightweight jewelry designed to represent independent and modern women.

Environmental, Social & Governance (ESG) has been the primary commitment of the group since its inception. The key ESG focus areas of Malabar Group include Health, Housing, Hunger-Free World, Education, Environment, and Women empowerment. The group contributes 5% of its profit to such initiatives in the same country of operation, demonstrating its commitment to social responsibility and sustainability.

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