In a significant development for the Indian Smart TV market, Mukesh Ambani, Asia’s richest man, and his daughter Isha Ambani have introduced a new range of Home Theatre LED TVs under the BPL brand. Reliance Retail announced the launch on Friday, emphasizing that these TVs have been indigenously developed in collaboration with Harman/Kardon, a renowned American audio electronics company specializing in advanced audio technology.
“The TVs, launched under the BPL brand, are engineered to deliver a cutting-edge audio experience through specifically optimized speaker modules, in addition to exceptional picture clarity, providing a theatre-like experience at home,” Reliance Retail said in an official media release.
The release highlighted that the BPL Home Theatre TV range employs Harman’s proprietary AudioEFX tuning software, along with four AI algorithms. These technologies work seamlessly to create a superior audio experience, capturing intricate sound details with remarkable precision.
“Consumers can now enjoy a truly cinematic experience in the comfort of their homes. Through this initiative, Reliance Retail fosters growth and innovation within the local manufacturing ecosystem and contributes to India’s emergence as a global manufacturing powerhouse,” the statement added.
The BPL Home Theatre LED TVs are available nationwide through electronic stores, large retail outlets, and online platforms, including Reliance’s own ecommerce sites jiomart.com and reliancedigital.in.
Isha Ambani’s Leadership at Reliance Retail
Isha Ambani, the daughter of Mukesh Ambani, oversees Reliance Retail, India’s largest retail chain. Under her stewardship, the company has partnered with several global luxury brands such as Versace, Armani, Amiri, and Balenciaga, introducing these renowned names to Indian consumers.
Reliance Retail, valued at approximately Rs 8.3 lakh crore, has experienced rapid growth under Isha Ambani’s leadership. In 2023 alone, the company opened 3,300 new stores across India, further consolidating its position as a retail powerhouse.
Isha Ambani has also played a pivotal role in the expansion of Reliance Retail’s ecommerce ventures, including fashion platform Ajio and beauty-focused platform Tira. Her achievements have earned her recognition on a global scale. Recently, she was named the ‘Icon of the Year’ at Harper’s Bazaar Women of the Year Awards 2024, an accolade reflecting her significant contributions to the retail industry.
By launching the BPL Home Theatre LED TVs, Reliance Retail continues to diversify its offerings, showcasing its ability to innovate and compete in India’s evolving technology and consumer goods market.