Nutella’s unexpected appearance aboard NASA’s Artemis II mission has sparked viral attention, with many calling it the greatest free advertisement in history.
Nutella is seizing the moment as internet users dub it the greatest free advertising opportunity in history. A tub of the beloved chocolate-hazelnut spread has not only launched into space but also into viral fame.
The scene unfolded aboard NASA’s Artemis II mission, where a jar of Nutella floated out of the spacecraft’s kitchen as if it were part of a carefully choreographed production. In the zero-gravity environment, the jar drifted, turned, and seemingly posed—label-forward and perfectly framed—delivering a product shot so pristine it appeared storyboarded.
Within hours, the clip spread across social media, with users marveling at what many believe no marketing team on Earth could replicate. “The greatest free advert in history,” one user joked. Another quipped, “Nutella may have just got the greatest ad… ALL FOR FREE!” A third user commented, “Nutella just got the most bada– free ad in maybe human history.”
The clip quickly caught the attention of Nutella’s marketing team. The brand shared the video of this delicious advertising accident, stating: “Honored to have traveled further than any spread in history. Taking spreading smiles to new heights.” The post, featuring spaceship and heart emojis, has been viewed nearly 200,000 times as of Monday evening.
NASA’s Kennedy Space Center also joined in on the fun, posting on X, “Enjoying sweet treats while our Artemis crew takes sweet photos of the Moon!”
The jar of Nutella enjoyed its primetime showcase just minutes before the Artemis II crew made history by surpassing Apollo 13’s 1970 distance record of 248,655 miles from Earth.
On Monday, the Artemis II crew safely regained contact with mission control after a planned 40-minute communications blackout as their Orion spacecraft passed behind the Moon’s far side. During this blackout, the astronauts became the most isolated humans in history while making their closest approach to the Moon, approximately 4,057 miles above its surface.
After reestablishing contact around 7:25 p.m. ET, the mission continued with another historic moment: astronauts observed a rare solar eclipse from near the Moon, capturing images of the Sun’s corona and multiple planets during the flyby.
The crew is now set to return home to Earth in four days, with a planned splashdown in the Pacific Ocean near San Diego on April 10, nine days after their launch from Florida. The crew consists of four astronauts: Commander Reid Wiseman, pilot Victor Glover, mission specialist Christina Koch from NASA, and mission specialist Jeremy Hansen from the Canadian Space Agency.
Fox News Digital reached out to Nutella’s parent company, Ferrero, for comment but has not yet received a response.