NextRoll has appointed Indian American Vibhor Kapoor as CEO, succeeding Roli Saxena, as the digital advertising landscape experiences significant changes and growth.
NextRoll, the marketing technology company known for its AdRoll connected advertising platform, has announced the promotion of Vibhor Kapoor from chief business officer to chief executive officer.
Roli Saxena, who has led the company as CEO since 2022, will transition to the role of executive chair of the board and chief strategy officer. This leadership change comes at a time when the digital advertising market is experiencing both structural shifts and expansion.
As the industry evolves, Kapoor takes the helm amid increasing competition and margin pressures in core display advertising. Marketers are increasingly reallocating their investments toward emerging channels, including connected TV (CTV), digital out-of-home (DOOH), and AI-driven marketing strategies.
NextRoll emphasized that this leadership transition underscores its commitment to executing its core business while also investing in capabilities that support long-term growth.
“As our industry evolves, we need relentless operational focus alongside clear, sustained investment in the future,” Saxena stated. “This transition allows us to do both. Vibhor is a proven operator with deep knowledge of our business, and I’m excited to support him as CEO while focusing my energy on NextRoll’s long-term innovation and growth strategy.”
Kapoor has been with NextRoll for the past four years, holding various senior leadership roles, including chief marketing officer and chief business officer. In these positions, he was instrumental in unifying NextRoll’s advertising and account-based marketing offerings under the AdRoll brand, enhancing product positioning and go-to-market execution. His efforts have helped evolve the platform into a comprehensive, privacy-forward advertising solution.
The AdRoll platform integrates two key offerings: the AdRoll product, which assists brands in generating awareness, enhancing engagement, and driving measurable revenue through AI-powered multi-channel campaigns, and AdRoll ABM, a full-funnel account-based marketing product. The latter combines buyer insights, predictive AI, and multi-touch advertising to accelerate pipeline and revenue for B2B teams. Together, these solutions provide marketers with the clarity, efficiency, and performance necessary for confident growth.
Before joining NextRoll, Kapoor held senior marketing and go-to-market leadership roles at major companies such as Adobe, Box, and Microsoft. With a marketing background and three decades of industry experience, he has a proven track record of delivering results during transformative periods.
“NextRoll is clear on where we win and what it takes to execute,” Kapoor remarked. “I’ve seen this business from every angle, and my job as CEO is to turn that clarity into consistent performance, stronger customer outcomes, and a business that scales with discipline.”
In his new role, Kapoor will oversee operations and lead the executive leadership team, collaborating closely with Saxena and the board to align immediate execution with long-term strategic priorities.
Kapoor holds an MBA in Marketing, Management Strategy, and Entrepreneurship from Northwestern University’s Kellogg School of Management. He also earned a BTech Engineering degree from the Indian Institute of Technology (Banaras Hindu University) in Varanasi, and completed a Management Development Program in Marketing, Finance, and Organizational Behavior at XLRI Jamshedpur.
The leadership change at NextRoll reflects the company’s strategic vision and commitment to navigating the evolving landscape of digital advertising, positioning itself for future growth and innovation.
According to The American Bazaar, this transition marks a pivotal moment for NextRoll as it adapts to the changing dynamics of the marketing technology sector.