Washington State Main Street Program utilizes the Belonging Barometer to assess community connection and belonging, moving beyond traditional economic metrics to enhance downtown revitalization efforts.
For decades, the revitalization of communities has been gauged by easily quantifiable metrics such as the number of new businesses, jobs created, building rehabilitations, affordable housing units, and dollars invested. While these figures are significant, they do not provide a complete picture of community health and engagement.
The Washington State Main Street Program sought to address a different question: Do residents feel a sense of belonging in their downtown areas? To explore this, the organization turned to the Belonging Barometer, a tool designed to measure community connection and inclusivity.
Supporting approximately 80 downtown organizations across the state, the Washington State Main Street Program aims to preserve historic sites while fostering vibrant, economically thriving downtowns. Despite recognizing the social value of their work—bringing neighbors together, creating welcoming spaces, and cultivating community pride—program leaders faced challenges in quantifying these outcomes.
“We’ve always known about the social impact of our work,” said Lydia Felty of the Washington State Main Street Program. “But articulating that social return on investment has been elusive.”
Traditionally, success was measured through tangible outcomes such as the number of buildings rehabilitated, new businesses opened, and jobs created. While these metrics captured economic impact, they fell short in addressing equally important questions: Do residents feel connected to their community? Do they feel welcomed in downtown spaces? Do they believe they can influence their community’s future?
“We kept asking ourselves, ‘How do you know if an event achieved something beyond bringing people downtown or increasing sales for local businesses?’” Felty explained. “Those metrics are important—but they don’t tell the full story.”
Upon learning about the Belonging Barometer from a longtime colleague, the team quickly recognized its potential and began implementing it.
“The Belonging Barometer provides such a clear framework for how to approach this work with a very clear ‘why,’” Felty noted. “It’s difficult work, but the framework makes it accessible.”
Importantly, the survey was designed to be adaptable for various settings. Rather than taking a broad approach to measuring belonging, Washington Main Street customized the survey to focus specifically on residents’ experiences in their downtown communities. The questions explored whether individuals felt emotionally connected to their downtown, welcomed by others, and empowered to influence decisions affecting their community.
“The survey felt incredibly adaptable,” Felty said. “If it can work nationally, locally, in workplaces, schools, and communities, surely we can apply it to our own situation.”
Instead of launching the survey statewide, the Washington State Main Street Program initiated a manageable pilot project. In fall 2024, four communities participated in the first cohort. The goal was to establish a baseline and understand how the Belonging Barometer could be applied within a Main Street context. Alongside the survey, the team incorporated historical research, site visits, and community interviews to gain a deeper understanding of each downtown’s unique story and context.
Recognizing that belonging is closely tied to place, the team aimed for the data to reflect more than just survey scores.
“We leaned into the idea of place-based belonging,” Felty explained. “What does it actually mean for people to feel like they belong in this specific downtown?”
Some of the most impactful insights emerged from personal stories. One participant recounted attending a sensory-friendly downtown parade with a grandchild who has autism. For that family, the event represented a deliberate effort by the downtown to create an accessible space where they felt welcome.
“That really stood out,” Felty said. “It was one of those moments where someone could genuinely say, ‘We belong here.’”
Such narratives reinforced a belief among community leaders: intentional programming can significantly influence whether individuals feel included.
The pilot confirmed one of the team’s initial hypotheses: individuals engaged with their local Main Street organizations generally reported a stronger sense of belonging. While the team acknowledges that it is too early to draw broad causal conclusions, the findings provided valuable insights and a foundation for future efforts.
More importantly, the process itself began to shift conversations. Community partners and local organizations utilized the findings to reevaluate existing programs, considering who might still feel excluded, how volunteers could feel more connected, and what small adjustments could enhance the welcoming nature of events.
“Even if the data doesn’t immediately tell you to do X, Y, or Z, having belonging in the collective consciousness changes the way people think,” Felty said. “It encourages organizations to make small adjustments and be more intentional about integrating resources that help people feel more connected.”
For Felty, one of the greatest strengths of the Belonging Barometer lies in its ability to help organizations measure something many have long believed was important but struggled to quantify.
“So often we’re measuring dollars, jobs, spending, or attendance,” she said. “Those are all important, but they only tell one part of the story.”
“Being able to measure belonging—being able to measure social impact—means we’re better able to create communities where people genuinely feel connected to each other and to the places they live. That’s the heart of the work.”
Following the success of the pilot, the Washington State Main Street Program is expanding to a second cohort of communities while continuing to learn alongside others utilizing the Belonging Barometer. Felty encourages organizations not to wait until they have a perfect plan.
“The blueprint is already there,” she said. “You can pick it up, adapt it to your own context, and start learning.”
The Belonging Barometer offers organizations a practical starting point and a growing community of practitioners eager to share their discoveries. While every community is unique, the fundamental question remains the same: Do people feel like they belong here?
The first step toward answering that question is simply asking it.
Ready to get started? Download the free Belonging Barometer Quick Start Guide and survey questions to begin measuring belonging in your community, according to American Immigration Council.