Pop Mart has partnered with FIFA to launch a new Labubu collection in celebration of the World Cup 2026, featuring a range of collectible items inspired by the popular designer toy.
Pop Mart, the official retailer of Labubu blind boxes and products, is set to celebrate the upcoming World Cup 2026 with a new collection in collaboration with FIFA. This partnership marks a significant moment for both brands as they aim to capture the excitement surrounding the global soccer event.
The newly announced collection, titled The Monsters × FIFA Series, will include a variety of items such as a vinyl plush doll, a vinyl doll pendant blind box, and a bottle-opener fridge magnet blind box, among other products. These soccer-themed Labubu items are expected to appeal to fans of both the sport and the collectible toy genre.
Consumers can look forward to the official launch of the Labubu products on Pop Mart’s website on Thursday, April 2, at 10 p.m. ET. Additionally, the collection will be available in physical stores starting Friday, April 3.
Labubu is a line of collectible designer toys created by Hong Kong illustrator Kasing Lung and produced by Pop Mart, a Beijing-based company renowned for its blind-box figures. The character Labubu first emerged in Lung’s artistic works and gained widespread popularity after Pop Mart began distributing the toys in 2019. The unique aspect of these toys is that they are sold in sealed blind boxes, adding an element of surprise for buyers who do not know which specific figure they will receive until they open the package.
Labubu figures are characterized by their whimsical designs, featuring wide eyes, pointed ears, and a playful expression that embodies a distinctive “cute-ugly” aesthetic. They belong to a larger universe known as “The Monsters,” which encompasses multiple themed blind-box series.
By 2024 and 2025, Labubu had achieved significant global popularity, contributing notably to Pop Mart’s product offerings. As of 2026, Labubu continues to be a core intellectual property for Pop Mart, with ongoing releases and collaborations that keep the brand fresh and relevant in the marketplace.
According to USA Today, this announcement follows Pop Mart’s recent collaboration with Sony Pictures Entertainment, which aims to bring Labubu to life in a live-action and CGI hybrid film. This move further emphasizes the brand’s expansion into various entertainment sectors.
The partnership with FIFA and the collaboration with Sony Pictures reflect a broader trend in the designer toy industry, where brands are increasingly engaging in global collaborations that extend beyond traditional collector markets. Labubu’s integration into major entertainment and sporting events highlights how popular toy intellectual properties are evolving into multi-dimensional platforms. These platforms combine physical collectibles with media content and event tie-ins, showcasing the potential for toy companies to leverage cultural phenomena, sports fandom, and multimedia storytelling to enhance their relevance and engagement with audiences.
As the World Cup approaches, the collaboration between Labubu and FIFA is poised to attract attention from both soccer enthusiasts and collectors alike, illustrating the growing intersection of sports and pop culture.