Flipkart is set to revolutionize its flagship shopping festival, The Big Billion Days, with 10-minute doorstep delivery through Flipkart Minutes, enhancing customer experience across India.
Bengaluru (Karnataka) [India], September 19: Flipkart, India’s homegrown e-commerce marketplace, is gearing up for the 12th edition of its flagship shopping festival, The Big Billion Days 2025 (TBBD). This year, the company is introducing Flipkart Minutes, its quick commerce service, which will offer 10-minute deliveries starting at midnight. This initiative aims to transform TBBD into the fastest shopping festival in India, providing customers with access to millions of products and unbeatable deals delivered right to their doorsteps in just minutes.
With coverage across 19 cities and 3,000 pin codes, Flipkart Minutes will ensure that customers can take advantage of the extensive range of TBBD offers. Categories include mobiles, electronics, daily essentials, beauty, personal care, grocery, and many more. The sale will be operational 24 hours a day throughout the event, featuring a wide array of festive assortments and blockbuster deals on the latest products.
Hemant Badri, Senior Vice President and Head of Flipkart Minutes, Supply Chain, Customer Experience & ReCommerce, expressed enthusiasm about the upcoming festival. “As consumers prepare to witness the magic of The Big Billion Days 2025, Flipkart Minutes is poised to redefine the experience of India’s biggest shopping festival,” he stated. Badri highlighted that within a year, Flipkart Minutes has established itself as the fastest-growing quick commerce platform in the country, focusing on innovation, value, and selection.
This festive season, Flipkart Minutes aims to deliver everything from blockbuster smartphones and electronics to local sweets and festive hampers directly to customers’ doorsteps in minutes. The service is particularly significant for Tier 2 and emerging markets, where cities like Ambala, Guwahati, Jaipur, Lucknow, Kanpur, and Patna are driving growth in festive adoption.
In addition to rapid delivery, Flipkart Minutes will offer early access and rewards for customers. Flipkart Plus and Black members will enjoy a 24-hour early access period to view blockbuster deals. New reward features will also be introduced, including Boost Up!, which multiplies SuperCoin savings by up to 10 times, and Sale Price Live CoinBack Hour, offering up to 100% CoinBack in SuperCoins on eligible purchases.
The smartphone category will feature the latest models, including the iPhone 17, Apple iPhone 16, Samsung Galaxy S24 5G, and many others. Notably, Flipkart Minutes will allow real-time smartphone exchanges, making it the first hyperlocal platform in India where customers can trade in their old devices and upgrade instantly during the sale.
Electronics enthusiasts can look forward to a diverse selection, including Apple AirPods Pro (2nd Gen), Samsung Fit 3, and various gadgets from leading brands. The beauty and personal care segment will offer significant discounts, with up to 80% off on deodorants and perfumes, and various products from both homegrown and global brands.
In a celebration of local culture, Flipkart Minutes will showcase a wide selection of beloved Swadeshi brands, such as Chitale Bandhu, Bedekar, and Bikaji, bringing regional flavors and festive favorites closer to customers in just minutes. The platform will also feature festive gifting specials, including over 900 categories of consumer packs from renowned brands like Cadbury and Haldirams, along with fresh fruits and vegetables starting at just Rs 9.
Moreover, gourmet brands and emerging direct-to-consumer (D2C) brands will be available, offering customers access to innovative products from companies like Habanero, Samyang, and Raw Pressery juices. This initiative reflects Flipkart’s commitment to empowering consumers with a diverse range of choices.
Established in 2007, Flipkart has become one of India’s leading digital commerce entities, enabling millions of sellers and small businesses to thrive in the digital marketplace. With a registered user base exceeding 500 million, Flipkart offers over 150 million products across more than 80 categories. The platform has created thousands of jobs and empowered generations of entrepreneurs and MSMEs through its customer-centric innovations.
As Flipkart prepares for The Big Billion Days 2025, the introduction of Flipkart Minutes promises to enhance the shopping experience for millions of customers across India, making it easier than ever to celebrate the festive season without compromise.
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