Many Americans may only now begin to experience the tangible impact of President Donald Trump’s broad tariff policies. That’s because a key shipping exemption known as the de minimis rule officially expired just after midnight on Friday. This rule had previously allowed goods valued at $800 or less to enter the United States without tariffs, bypassing many inspections and bureaucratic procedures.
The de minimis loophole was pivotal in transforming American shopping habits. It enabled Chinese online retailers such as Shein, Temu, and AliExpress to deliver a wide range of ultra-affordable products—from craft supplies and patio décor to clothing and camera gear—directly into American homes. With its removal, baseline tariffs as steep as 145% are now being imposed on Chinese imports, which could more than double the cost of items that bargain-hunting consumers have come to rely on.
This development is reverberating across social media platforms, where consumers are reacting with alarm. For the first time, abstract trade policy is being translated into something consumers can physically see: a higher receipt at checkout.
Shipping giants including UPS, FedEx, DHL, and the U.S. Postal Service report they are ready to handle the change. A spokesperson from U.S. Customs and Border Protection (CBP) affirmed to CNN, “We are prepared and equipped to carry out enhanced package screenings and enforce orders effectively.”
However, whether the average American consumer is truly prepared for these changes is another story.
Earlier this year, when Trump first curtailed the de minimis exemption for shipments originating from Hong Kong and China, the consequences were immediate and disruptive. The U.S. Postal Service briefly halted parcel deliveries from China, and packages that were shipped experienced substantial delays with little to no tracking available domestically.
At the core of the disruption is the sheer volume of affected shipments. A congressional research report found that over 80% of all U.S. e-commerce shipments in 2022 were classified as de minimis imports, most of which came from China. According to CBP, the agency processes nearly 4 million of these duty-free shipments daily, and the total number of such packages in the last fiscal year reached 1.36 billion.
This enormous volume includes everything from dog accessories and kids’ bead kits to kitchen tools and trinkets. Regular users of platforms like Temu and Shein told CNN that these sites have become increasingly popular as American-made products grow less affordable.
“I can’t afford to buy from Temu now, and I already couldn’t afford to buy in this country,” said Rena Scott, a 64-year-old retired nurse from Virginia, in a comment to CNN Business.
The new policy is likely to hit lower-income households the hardest. Research from economists at UCLA and Yale in February revealed that 48% of de minimis shipments were delivered to the poorest zip codes in the U.S., while only 22% went to the wealthiest areas.
This shift might not be instantaneous but is expected to unfold gradually. Even before the exemption officially expired, retailers like Shein and Temu began adjusting their prices. CNN monitored these hikes in real time.
Shein addressed the change directly in a public notice, stating, “Due to recent changes in global trade rules and tariffs, our operating expenses have gone up. To keep offering the products you love without compromising on quality, we will be making price adjustments. We’re doing everything we can to keep prices low and minimize the impact on you.”
Temu, meanwhile, is adapting its operational model. A spokesperson told CNN that the platform is increasingly relying on domestic fulfillment and expanding its network of U.S.-based sellers. “Temu’s pricing for U.S. consumers remains unchanged as the platform transitions to a local fulfillment model,” the company said. “All sales in the U.S. are now handled by locally based sellers, with orders fulfilled from within the country.”
It remains uncertain whether further price hikes will occur among these or other online retailers.
Shipping companies are also adjusting to the change. DHL confirmed to CNN that it has “increased our staffing levels in order to support the additional volume of informal entry clearances we anticipate.”
Meanwhile, the tariff changes themselves are significant. Goods from China and Hong Kong transported by major couriers such as UPS, DHL, and FedEx are now subject to a baseline 145% tariff, in addition to specific duties based on the type of product. Items arriving via USPS face a 120% base tariff or a $100 flat fee per item. That flat fee will rise to $200 beginning June 1.
While core supporters of Trump’s “Make America Great Again” movement continue to stand by him, suggesting in social media posts and interviews that they are willing to weather short-term economic hardship, broader public sentiment is shifting.
A CNN poll conducted by SSRS last month found that 59% of Americans believe Trump’s policies have worsened the U.S. economy. The survey, held between April 17 and 24, came shortly after the White House introduced a series of expansive new tariffs on numerous countries, only to then pause several of them. Nevertheless, 60% of respondents felt Trump’s policies have led to a higher cost of living in their communities.
Now, with the end of the de minimis exemption, those cost increases could become even more noticeable.
At a Cabinet meeting on Thursday, Trump emphasized the significance of the move. “It’s a very, it’s a big deal,” he said. Describing the de minimis rule, he added, “a big scam.” He concluded with, “And we’ve ended, we put an end to it.”
With a stroke of policy, everyday consumers may now find themselves paying more for items they once bought at rock-bottom prices. What was once a behind-the-scenes matter of international trade rules has now become a kitchen table issue for millions of Americans, many of whom are confronting it for the first time not in headlines, but on their receipts.