Emirates Launches a Premium Economy Cabin

EMIRATES Premium Economy

As the air travel industry attempts to find its footing after the holiday travel rush, Dubai-based airline Emirates has announced a welcome bit of good news: Its much-anticipated premium economy cabin has officially launched.

“While others cut back, Emirates is working hard to restore the products and services that we’ve had to suspend or adjust due to pandemic precautions, and introduce new offerings and enhancements,” Emirates CEO Tim Clark said in a statement.

The new premium economy cabin is located at the front of the double-decker plane’s main deck—or first level—and has 56 seats in a 2-4-2 layout. Each seat has 40 inches of pitch and is 19.5 inches wide. (Seats in its regular economy class have 32 to 34 inches of pitch and are 18 inches wide).

According to the carrier, Emirates premium economy seats emulate design elements found on its beloved business-class product. The new seats feature “cream-colored anti-stain leather with stitching details and a wood panel finishing,” an airline release said. Each seat also has a six-way adjustable headrest, calf rests, footrests, and an in-flight entertainment screen measuring 13.3 inches wide.

“Our First, Business and Economy experiences reset industry standards when they were introduced, and we are confident that our Premium Economy will also make its mark as a distinct premium offering,” Clark said.

The airline received its first Airbus A380 fitted with the new cabin class at the end of December. Five additional A380s with premium economy seats will be delivered throughout 2021 and 2022, in addition to being installed on a handful of the airline’s forthcoming Boeing 777X jets that will join Emirates’ all wide-body fleet in 2023. The carrier is also considering retrofitting its current A380 planes with the new premium cabin.

For now, Emirates premium economy seats on the single A380 will only be offered as a complimentary upgrade to certain customers “until we have a viable number of seats in our inventory,” Clark said. The airline has yet to announce which routes the new plane will fly, but Clark noted that the aircraft will be scheduled “on various routes so that our customers can experience our latest offering in all classes.” No additional service elements were announced, so the new cabin will likely have the same service standards as regular economy.

Other additions on board the new A380 include upgrades and refreshes to Emirates’ three other cabin classes, including wider and taller doors on the first-class suites; revamped flexible leather headrests in economy; refreshed design trims and modern fittings in the jet’s famous first-class shower spa; and a new color scheme for its business- and first-class bar lounge.

Both the shower spa and bar area have reopened to passengers as of October—with some COVID-19 safety tweaks, like drinks to-go from the bar to avoid congregation—after going on pause earlier in the pandemic.

To celebrate the premium economy cabin’s launch and entice bookings in the new year, Emirates is also having a fare sale, bookable through January 18 for travel through the end of May. Round-trip fares in economy between the U.S. and Africa start at $699, $909 to East and South East Asia, and $798 to Dubai; business-class fares start at $3,119 to the Middle East and $3,499 to Africa.

The carrier is allowing fee-free changes for up to two years after the original booking date on all trips for travel on or before June 30, 2021, as long as changes are to the same destination or within the same region in the same travel class. To find fares that are part of the sale, visit Emirates’ booking page.

(Courtesy: Travel & Leisure)

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