DOIN’ IT, Starring Lilly Singh to World Premiere at SXSW 2024

Featured & Cover DOIN’ IT Starring Lilly Singh to World Premiere at SXSW 2024

Anita Verma-Lallian is the founder of Arizona’s first female and South Asian-owned film production company, Camelback Productions – the first company of its kind with a focus on South Asian storytelling. Camelback Productions’ first feature film, Doin’ It featuring Lilly Singh, will world premiere at South by Southwest 2024. Anita is also a real estate developer and CEO/Founder of Arizona Land Consulting, where she provides full concierge services for land seekers and developers of all types of sites and assists investors in discovering viable properties in Arizona. Anita has been named one of So Scottsdale’s People to Watch, an AZBusiness Leader by AZBusiness Magazine, a Women in Power by Commercial Executive Magazine, and one of Modern Luxury Scottsdale’s Dynamic Women in 2021. 

Doin’ It is a production with Likely Story, Unicorn Island and Camelback Productions, in association with 10mK and Elevation.


DOIN’ IT Starring Lilly Singh to World Premiere at SXSW 2024 2Box Office Guru Media will be presenting a panel at Canada House (Swan Dive, 615 Red River St, Austin) on Monday, March 11 from 3pm-4pm. Title and description below:


Manifesting Mainstream South Asian Stories


South Asians are developing a much larger footprint in the North American film industry with representation growing faster and broader than ever. Canada has especially been supportive of South Asian storytellers and our panel of experts will break down challenges, recent gains and how to keep building on this exciting momentum. Join industry mavens Gitesh Pandya and Rohi Mirza Pandya from Box Office Guru Media as they expertly navigate the evolving realms of filmmaking with the multi-talented Doin’ It star/producer/writer Lilly Singh and producer Anita Verma Lallian with an Introduction from bestselling author and 10x SXSW Featured speaker Rohit Bhargava.

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