OpenAI’s ChatGPT Search, a web search tool integrated with its AI capabilities, is now accessible to all ChatGPT users, including those on the free tier. This release comes with new features aimed at improving user experience and functionality.
By default, ChatGPT determines whether to route a user’s query through its search engine. Users can also manually activate it using a new “Search the web” button in the interface. ChatGPT Search provides concise summaries of information from multiple online sources and includes rich content like images and YouTube videos.
Initially launched in October, ChatGPT Search represents an evolution of OpenAI’s earlier prototype, SearchGPT, which debuted during the summer. Powered by a fine-tuned version of OpenAI’s GPT-4o model, it delivers up-to-date web-based information such as sports scores, news updates, and stock market data. The tool also includes links to original sources, enabling users to ask follow-up questions for a more refined search experience.
Previously, access to ChatGPT Search was restricted to premium subscribers. With this update, non-paying users can also use the feature, marking a significant expansion in its availability.
OpenAI has announced performance enhancements to ChatGPT Search, claiming that it is now faster than before. Users can set it as their default search engine on any web browser. Additionally, improvements have been made to its mobile functionality. For instance, mobile users can now view better-organized business details, such as addresses and phone numbers, directly integrated with Apple Maps when using the ChatGPT app on iOS.
Another noteworthy feature is the integration of ChatGPT Search into Advanced Voice Mode, which allows real-time conversational interaction. In the coming days, users on both mobile and desktop platforms will be able to access live web information while using this voice-based mode.
While these enhancements aim to broaden ChatGPT Search’s appeal, initial user experiences have been varied. Max Zeff, a colleague who tested the feature earlier this year, described it as a “mixed bag.” Despite this, OpenAI remains committed to refining ChatGPT Search, viewing it as a critical element for the platform’s growth and adoption.
However, the rollout of AI-powered search tools like ChatGPT Search, Google’s AI Overviews, and Perplexity has not been without controversy. Many publishers have expressed concern about the potential impact on website traffic. According to one study, AI-generated summaries could reduce traffic to original publisher sites by as much as 25%, as fewer users click on the provided links.
To address these concerns, OpenAI says it has incorporated feedback from its partners. The company has adjusted how ChatGPT Search evaluates which articles are most relevant, how it determines summary lengths, and how it integrates quotations from original content.
The latest iteration of ChatGPT Search underscores OpenAI’s ambition to seamlessly integrate AI-powered tools into everyday online experiences while navigating the challenges and criticisms associated with such technologies.
