Ajay Bhutoria Releases Bollywood-Inspired Campaign Song to Rally South Asian Voters for Kamala Harris

Ajay Bhutoria, a well-known Indian American community leader and member of the National Finance Committee for Kamala Harris’ presidential campaign, has launched a Bollywood-inspired campaign song. The goal of the song is to energize nearly 5 million South Asian voters to support Harris, the Democratic nominee for President. The song, titled *Nacho Nacho*, draws its inspiration from the hit 2022 movie *RRR* by SS Rajamouli.

The campaign specifically targets key battleground states such as Michigan, Pennsylvania, Wisconsin, Georgia, Nevada, Arizona, and North Carolina, where the South Asian vote could play a significant role. These states are crucial to determining the outcome of the 2024 election, and Bhutoria is hopeful that the new song will resonate with the voters in these areas.

In a statement regarding the release, Bhutoria highlighted Harris’s platform and the contrast with her Republican rival. “Vice President Harris is running for the future and to turn the page on the division of Donald Trump,” Bhutoria explained. “She represents hope for over 4.4 million Indian Americans. We are harnessing the power of Bollywood music to connect with our community and ensure their voices are heard.” He emphasized how important it is for the Indian American community to participate in this election.

*Nacho Nacho* is performed by popular Bollywood singer Shibani Kashyap and produced by Ritesh Parikh, who is the founder of Awesome TV. The production team worked hard to ensure that the song appeals to a wide audience. It features messages in multiple languages, including Telugu, Tamil, Gujarati, Punjabi, and Hindi, demonstrating a deliberate effort to connect with the diverse South Asian diaspora in the U.S.

Ritesh Parikh, speaking about the campaign’s message, said, “Bollywood has always been about breaking barriers and telling stories that unite us. Kamala Harris embodies that same vision—bringing people together and championing a future where diversity is our greatest strength. Her journey is a story we all believe in.” He pointed out how Harris’s candidacy represents the potential for uniting Americans of all backgrounds, and the song serves as a symbol of that message.

Bhutoria revealed that this isn’t the last of the Bollywood-inspired music videos they have planned. He mentioned that several other similar projects will be released in the near future to encourage voter turnout, not only for Kamala Harris but also for candidates like Minnesota Governor Tim Walz. Bhutoria is confident that the success of the campaign’s Bollywood-themed videos from 2020 will be replicated this election season. “In the 2020 campaign, we saw Bollywood-based videos go viral, and we will repeat that success. The South Asian vote could be decisive in this election, and we will work tirelessly to turn out every vote.”

The South Asian community has been an important voting bloc for Democrats, and the campaign sees a massive opportunity to boost turnout by appealing to this group’s cultural preferences and traditions. By blending the excitement of Bollywood with the themes of unity and hope, Bhutoria and his team hope to maximize engagement, particularly among younger voters and first-time voters in the community.

Bhutoria also took to social media to promote the song and its release, encouraging others to share it widely. “Excited to share the release of our new music video, ‘Nacho Nacho,’ supporting @VP Kamala Harris for President! Let’s mobilize and turn out the South Asian vote in key battleground states,” Bhutoria posted on Twitter. He tagged several major news outlets and networks, including @DNC, @CNN, @ABC, @maddow, @aajtak, @ndtvindia, @IndiaToday, and @republic, indicating the widespread media outreach for the video’s release.

As the campaign heads into its final months, Bhutoria and his team are ramping up their efforts to ensure voter turnout for Harris. He reiterated the importance of this election, drawing a strong distinction between Harris and Donald Trump. “Elections are about choices. The contrast between Kamala Harris’s vision for the future and Donald Trump’s divisiveness will be clear at the September 10 debate. We are prepared to organize, mobilize, and win this race,” Bhutoria said.

Bhutoria is no stranger to campaigning for Harris, having played a significant role in her vice-presidential campaign in 2020. That year, Harris made history as the first woman of South Asian and African American descent to hold the office of Vice President. Now, in 2024, Bhutoria and her supporters aim to build on that success and propel her to the presidency.

“In 2020, we made history by electing the first woman of South Asian and African American descent as Vice President. Now, in 2024, it’s time to make her our next President,” Bhutoria stated, emphasizing the historic nature of Harris’s candidacy. He stressed that the South Asian community has the potential to make a significant impact on the outcome of the 2024 election and that it’s crucial for them to come out in full force at the polls.

Bhutoria’s optimism is rooted in his belief that Harris’s message will resonate with voters, especially those in the Indian American community. As one of the fastest-growing minority groups in the U.S., Indian Americans have become a powerful voting bloc, and their influence is particularly noticeable in key swing states.

“Let’s come together once again,” Bhutoria urged. “And vote for hope, for unity, and for Kamala Harris as our next President. Join me, and let’s ‘Nacho Nacho’ all the way to the polls! Let’s make history again in 2024!”

With the release of *Nacho Nacho* and the promise of more Bollywood-inspired campaign efforts on the way, Bhutoria’s team is determined to energize voters in the critical last stretch of the campaign. The music, the message, and the enthusiasm surrounding Kamala Harris’s candidacy are all part of a broader strategy to build a coalition of diverse voters who believe in a unified, inclusive future for America.