Advocate Shruti Pushkarna is dedicated to promoting disability awareness and inclusion, drawing from her personal experiences and her mother’s innovative solutions to navigate challenges.
Shruti Pushkarna was born with a weak eye muscle, which affected her eyesight and resulted in high myopia. When she was around three or four years old, her mother was diagnosed with a form of rheumatoid arthritis that left her bedridden and in constant pain. This challenging environment shaped Shruti’s understanding of disability from an early age, ultimately guiding her journey to become an empathetic advocate for disability awareness.
Today, Shruti serves as a disability awareness consultant for various organizations and changemakers. She also provides counseling for individuals with disabilities and their caregivers.
Her mother was Shruti’s first role model. “I never saw my mom as disabled; I thought she was very smart,” Shruti recalls. Her mother devised creative solutions to overcome the barriers she faced. For instance, she set up a frying plate next to her bed so she could prepare lunch for Shruti. “As a child, I complained that all mothers cooked for their children, but not mine. So this was her solution,” Shruti explains.
Additionally, her parents arranged for a carpenter to build a wooden stool with wheels, allowing her mother to transfer easily between her bed and the toilet. “At that time, there were no slim wheelchairs available in India, and houses were not designed for accessibility needs,” Shruti notes. “So despite her immobility, she could wheel herself.”
This ingenuity left a lasting impression on Shruti. “I have since learned that people with disabilities are great innovators because they have to figure out how to navigate life,” she says. Observing her mother’s ability to adapt to her environment deepened Shruti’s understanding of the importance of disability awareness, education, and inclusion.
When the COVID-19 pandemic disrupted her career as a journalist, Shruti transitioned to disability advocacy. This new path flourished through her collaboration with George Abraham, a prominent advocate for the vision-impaired community. “Journalism was reaching a point of sensationalism in the country, and I felt my work was not making any impact,” Shruti explains. “When I met George, he was looking for someone who understood impact and storytelling. I was a good fit.” Despite salary constraints, Shruti was eager to engage in meaningful work and accepted the position.
George Abraham, born in London in 1958, lost his vision after suffering from meningitis at ten months old. His privileged upbringing and education in inclusive schools initially shielded him from the realities faced by the average vision-impaired person in India. However, a family trip to Dehradun in 1988 led him to the National Institute for the Visually Impaired, where he recognized the significant under-resourcing of the visually impaired community. This realization ignited his passion for cricket, which ultimately led him to establish Cricket for the Blind in India in 1990.
“He took it to different levels, state and national, and then realized other countries were playing, so why not start a worldwide blind cricket association?” Shruti recounts. George gathered representatives from seven countries—Australia, New Zealand, South Africa, England, Sri Lanka, Pakistan, and India—and established standardized rules for international blind cricket. In 1996, he was elected the Founding Chairman of the World Blind Cricket Council he co-founded, and in 1998, he organized the inaugural World Cup of Cricket for the Blind in Delhi.
As a social entrepreneur and disability activist, George founded the SCORE Foundation and Project Eyeway, focusing on changing perceptions of blindness. He emphasizes that the primary challenge lies in societal mindsets rather than the disabilities themselves.
Shruti joined George’s nonprofit when he began scaling up a national helpline for blind individuals across India. She played a crucial role in training people from various NGOs to serve as helpline counselors. “We brought in technology, taught them how call centers work, and made the software accessible for blind users,” she explains. The helpline allows users to call a toll-free number and receive counseling from another blind person about their life options. “We had a tagline saying, ‘Life does not stop with blindness.’ Now the program is running beautifully,” she adds.
Working as a disability advocate has heightened Shruti’s awareness of the importance of mindfulness in interactions with disabled individuals. “I learned everything on the job. I had to unlearn a lot of visual things,” she explains. She recognizes that some people with disabilities may have inherent trust issues, requiring her to explain her motivations and empathize with their experiences. “For inclusion to happen, both sides need to be sensitized,” she states.
However, advancing disability awareness and change is not without challenges. Shruti notes that many people hesitate to use appropriate terminology for disabilities out of fear of offending others. “We need to understand that it’s okay to make mistakes,” she asserts. She advocates for a shift in focus from merely ‘Skill India’ initiatives to ‘Educate India’ programs that prioritize education for individuals with disabilities.
In some families, even affluent parents may avoid pursuing rehabilitation options due to stigma, mistakenly believing they can protect their children with wealth. Shruti reminds them, “What happens after you?” She emphasizes the importance of placing people with disabilities in leadership positions to drive meaningful change. “Disability is a cross-cutting issue,” she explains. “If there is a discussion on inflation, there should be a disabled person discussing their needs.”
Shruti points to IBM as an example, where a senior accessibility specialist who is vision-impaired has integrated accessibility into various aspects of the company. “Disability can happen to anyone, so we should design for everyone,” she emphasizes. “The exposure and meeting of these two worlds must happen for change to occur.”
Several innovative initiatives are emerging in India, according to Shruti. For example, NeoMotion, a startup incubated at IIT Madras, has developed a customized mobility solution that partners with food delivery service Zomato to motorize wheelchairs, enabling users to work as delivery partners. “They onboarded over 400 people with locomotor disabilities,” she reveals.
Another innovation from Torchit, a startup in Gujarat, enhances traditional canes for blind individuals with a device that includes a camera and Bluetooth connection, allowing users to call caregivers for navigation assistance. Additionally, a nonvisual desktop access (NVDA) screen-reading software is available to many blind users in India, and the Signable app connects hearing-impaired individuals with sign language interpreters for communication.
Many malls in India have also adapted their facilities for people with disabilities. Near Shruti’s home, a mall offers 25 wheelchairs at the reception, employs hearing-impaired salespeople, and provides quiet zones for autistic individuals, along with a silent hour for shoppers with sensory issues. “There’s a lot of good work out there, which tells me there are more good people than you think,” Shruti reflects.
To further her understanding, Shruti learned sign language while working with hearing-impaired individuals. She practices by interacting with hearing-impaired staff at her local Starbucks. “There are many retail and hospitality industries that hire deaf people,” she notes. “If I don’t know their language, I won’t be able to understand their issues.”
“Don’t put people into boxes,” Shruti advises. “Don’t be quick to label people.” She believes in connecting with individuals for who they are and focusing on their abilities. “I have friends who are deaf, blind, or autistic, but I don’t think of them that way. I think about who is good for book recommendations or who can suggest great movies.”
Ultimately, Shruti hopes that her role as an inclusion advocate will become obsolete as the world evolves into a more inclusive place.
According to India Currents, Shruti Pushkarna’s journey exemplifies the transformative power of empathy and awareness in promoting disability inclusion.