Why The Rich Seem Happier?

In a surprising finding in 2010, a study revealed that money could make you happier, but there was actually an “enough” point — a level after which happiness tended to plateau even with rising income. Now it turns out the “enough” point may be a myth.

In the study, published in the journal Proceedings of the National Academy of Sciences, Matthew Killingsworth reports that, after tracking the lives of over 33,000 volunteers in the US for seven years, he is yet to see the happiness plateau

In a new study published on January 26, in the journal Proceedings of the National Academy of Sciences, Matthew Killingsworth, a senior fellow at the University of Pennsylvania’s Wharton School reports that, after tracking the lives of over 33,000 volunteers in the US for seven years, he is yet to see the happiness plateau.

Technology helped Killingsworth capture real-time data on his volunteers (a total of over 1.7 million data points by the end of the study), allowing him a deeper look into their lives, he says. At least thrice a day, the volunteers were asked multiple-choice questions that called on them to rate: “How do you feel right now?” and “Overall, how satisfied are you with your life?” From time to time they were also asked about their sense of financial security, their sense of control over their lives, among other factors.

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