The Indian Premier League (IPL) has transformed the perception of sports in India, with co-owner Ness Wadia asserting that the tournament’s best years are still to come.
NEW DELHI – Ness Wadia, co-owner of the Punjab Kings, believes the Indian Premier League (IPL) has only begun to tap into its vast potential. He asserts that the tournament has fundamentally changed how sports are perceived in India, claiming that its “best years are still ahead.”
Wadia’s comments follow a recent valuation study by global investment bank Houlihan Lokey, which revealed that the IPL’s business value surged by 11.4 percent to $20.6 billion after the 2026 season. Additionally, the tournament’s brand value increased by 10.3 percent year-on-year, reaching $4.3 billion.
The report highlighted that the Punjab Kings, one of the original eight IPL franchises purchased in 2008 for approximately $76 million, is now valued at around $158 million, reflecting a 12.1 percent increase from 2025.
“It’s been the emotional connection people have with their teams,” Wadia remarked. “Families organize their evenings around IPL matches. You can understand that intellectually, but you only truly appreciate it when you’re part of it.”
Wadia expressed his surprise at the global reach of the IPL, noting that cricket is gaining traction in unexpected regions. “We saw a team from Italy playing at this year’s World Cup, and watching the IPL now stretches into places like South America, countries I never imagined would be following cricket. Year after year, people wait for it. It’s slowly turning into something close to a cult, one that crosses every diaspora,” he said.
He emphasized the league’s impact on Indian sports culture, stating, “The IPL has changed the way sport is viewed in India. It’s created careers, inspired investment, encouraged other leagues, and built sporting brands that millions of people genuinely care about.”
Reflecting on the league’s formative years, Wadia, who co-owns the Punjab Kings alongside Mohit Burman, Preity Zinta, and Karan Paul, recalled that it took the franchise seven years to break even. “We simply believed Indian sport was ready for a new chapter, and we wanted to be part of building it. It took seven years to break even. We always knew this wasn’t a short-term play,” he stated.
Looking ahead, Wadia remains optimistic about the IPL’s future, particularly in light of the upcoming media rights cycle. “I’m optimistic about the next media rights cycle, not because I’m an owner, but because the fundamentals continue to get stronger. Every year the IPL attracts bigger audiences,” he noted.
While he refrained from speculating on the final figures, Wadia firmly believes that the IPL has not yet reached its peak. “If you’re asking whether we’ve reached the ceiling, my answer is no. The IPL is still evolving, and I believe its best years are still ahead of it,” he concluded.
According to IANS, Wadia’s insights underscore the IPL’s transformative role in Indian sports and its potential for continued growth.