Microsoft is once again taking steps that may frustrate Windows users by pushing unavoidable warnings, reminiscent of past efforts to encourage users to switch from Chrome to Edge for security reasons. However, this time, clicking on the advertisement could cost users money.
As reported by Windows Latest, Microsoft is now displaying an intrusive full-screen popup that encourages users to back up their files to OneDrive. The popup emphasizes the risks of not backing up and promotes Windows 11’s feature to “backup your desktop, documents, and pictures folder in the cloud,” offering peace of mind in case something happens to the PC.
The catch is that while the backup feature is useful, there are limitations when it comes to free storage. As Windows Latest explains, “the Windows Backup feature is indeed good [but] it’s worth noting that OneDrive’s free storage is limited to 5GB, so you need to buy storage to use the Windows Backup feature. It isn’t practically possible to backup your complete PC to OneDrive in the long run unless you have empty folders.”
In essence, users are being nudged towards paying for that peace of mind. This push comes on the heels of the CrowdStrike incident involving blue screen of death images, and Microsoft’s use of its dominant desktop OS to promote additional products and services walks a fine line. Although Microsoft has been urging users towards its browser and search engine for some time, this latest OneDrive campaign is new.
The Register comments on this tactic by stating, “Microsoft is always on the lookout for new and exciting ways to annoy Windows users… imposing a full-screen pop-up that urges them to back up their files using another Microsoft product is perhaps an upsell too far, particularly considering how much of the Windows experience is devoted to ads nowadays.”
Much like previous ads comparing Edge to Chrome, this popup carries a slight undertone of threat—click here to protect yourself in case something happens to your PC. And just like the browser wars, this raises questions about the appropriateness of Microsoft using its dominant operating system to push its other products, especially in the current era of gatekeeper technologies. With Windows holding more than 70% of the global desktop OS market, it certainly has the influence to do so.
Backing up your PC is undoubtedly sound advice, and utilizing cloud storage is a practical option. However, it’s crucial to carefully consider which service to use before making a commitment. While OneDrive offers tighter integration with Windows compared to its competitors, switching services and transferring files back and forth can be cumbersome once you’ve started. It’s wise to do thorough research and choose the provider and storage level that best suits your needs.
