Indian Wellness Innovator Greenspace Herbs Expands Focus to U.S. Market

Feature and Cover Indian Wellness Innovator Greenspace Herbs Expands Focus to U S Market

Bengaluru-based Greenspace Herbs is expanding into the U.S. market with a new office in New Jersey, driven by increasing demand for its Quantum Ayurveda ingredients.

Bengaluru-based Greenspace Herbs is making significant strides in the United States with the opening of its first U.S. office in New Jersey. This move is fueled by a growing demand from American wellness and supplement brands for the company’s proprietary “Quantum Ayurveda” ingredients. The expansion underscores Greenspace Herbs’ commitment to enhancing its presence in the U.S. nutraceutical market while maintaining its core innovation and manufacturing operations in India.

Shafiulla Hirehal Nuruddin, the founder and managing director of Greenspace Herbs, explained the rationale behind selecting New Jersey as the location for their new office. “We chose New Jersey because it sits at the intersection of U.S. life sciences, nutraceutical innovation, and world-class supply chain access ideal for accelerating partnerships and bringing Quantum Ayurveda to market quickly and compliantly,” he stated in an interview.

Nuruddin emphasized the strategic advantages that New Jersey offers for the company’s U.S. operations. “Proximity to customers and partners is crucial. The Northeast has a high concentration of supplement brand headquarters, innovation teams, contract manufacturers, and commercialization partners,” he noted.

While the New Jersey office will primarily focus on customer relationships, partnerships, and market development, Greenspace Herbs has reiterated that all research, quantum processing, and manufacturing will continue to take place in Bengaluru. “This is India exporting cutting-edge science, not just heritage,” Nuruddin remarked. “We’re taking a 5,000-year-old Indian wisdom system, applying quantum physics in Indian laboratories, and sending it to the world’s most demanding markets. It’s Make in India meeting Make for the World.”

The interest in Quantum Ayurveda within the U.S. is broad, with several segments of the wellness industry showing enthusiasm. According to Nuruddin, the strongest initial demand is emerging from sectors focused on women’s health, cognition, and mental wellness, with sports nutrition gaining traction and clinical nutrition validating the approach as it develops.

He pointed out that American consumers and brands are increasingly moving away from short-term trends. “In the U.S., Quantum Ayurveda is resonating because the market is shifting from ‘trend-led’ ingredients to solutions that are standardized, explainable, and performance-consistent,” Nuruddin explained. This shift is particularly relevant for consumers prioritizing healthy aging, energy, inflammation management, sleep quality, and metabolic resilience.

Sports nutrition is also becoming a focal point for Greenspace Herbs. “Performance and recovery brands are actively exploring Quantum Ayurveda for endurance, recovery, and stress-load management, especially as athletes and ‘everyday performers’ seek cleaner, holistic stacks,” he added.

Nuruddin confirmed that several U.S. companies are currently testing the ingredients. “Importantly, several category-leading companies are already running pilot/test batches under confidentiality. Based on current program timelines, consumers should begin seeing the first commercial products in the market in early April 2026,” he stated.

When discussing the company’s core U.S. customer base, Nuruddin mentioned, “Our core U.S. customers are innovative supplement and wellness brands, while we also work with pharma-adjacent and functional food players where Quantum Ayurveda can meet high standards for quality, consistency, and scale.”

With its New Jersey office now operational, Greenspace Herbs is positioning itself as a formidable player in the U.S. nutraceutical space, while firmly aligning its innovation efforts with the “Make in India” initiative. The company’s commitment to blending ancient wisdom with modern science is set to make a significant impact on the wellness industry in the United States.

According to The American Bazaar, Greenspace Herbs is poised to become a key contributor to the evolving landscape of wellness solutions in the U.S.

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