As part of the 75th Independence Day this year, the government of India has launched the ‘Har Ghar Tiranga’ campaign as part of which, Indians have been urged to display or hoist the national flag at their homes between August 13 and 15
As part of the 75th Independence Day this year, the government of India has launched the ‘Har Ghar Tiranga’ campaign as part of which, citizens have been urged to display or hoist the national flag at their homes between August 13 and 15. In addition, the Ministry of Culture has launched a website under the Har Ghar Tiranga campaign that allows Indians to pin a tricolour at their location, which will be considered virtual hoisting.
Reports stated,, over 12.5 million Tricolours have been pinned. “Get featured on our website by pinning a flag in Hotspot Location,” the website said. Also, participants can send their selfies with the national flag to participate in the initiative. The selfies will be displayed on the website. Over 3 million Indians have sent their selfies to the ministry.
The ‘Har Ghar Tiranga’ campaign, part of the Centre’s ‘Azadi ka Amrit Mahotsav’ initiative to celebrate the country’s 75 years of Independence, was launched last month. Launching the campaign, Narendra Modi, Prime Minister of India had said in a tweet that it will “deepen our connect with the national flag”. The idea behind the initiative is to invoke a sense of ownership in the people and to celebrate Azadi ka Amrit Mahotsav in the spirit of Jan Bhagidari (community participation).
“Today, 22nd July has a special relevance in our history. It was on this day in 1947 that our National Flag was adopted. Sharing some interesting nuggets from history including details of the committee associated with our Tricolour and the first Tricolour unfurled by Pandit Nehru,” the PM wrote in a tweet.
On July 22, 1947, the Constituent Assembly adopted our National Flag. The flag that was finally chosen underwent several changes since it was originally designed by Pingali Venkayya in 1923. Since Independence, our relationship with the flag had been more formal and institutional rather than personal.
The initiative aims to encourage people to bring our flag into our homes and hoist it to mark the 75th year of India’s Independence. Various events involving people from all walks of life will be organised at various locations connected with the freedom struggle. This will allow the new generation to discover the many threads of our freedom struggle, while older generations and communities reconnect to the events that led to a free India.
As this is a ground-up initiative, the role of the government has been that of a facilitator. An initiative of such magnitude requires meticulous planning and execution. “The Central Theme of the program is to inspire every Indian to hoist the National Flag at their home and to invoke the feeling of patriotism in the hearts of the citizen and promote awareness about our National Flag,” the Ministry of Finance said in a notification.
Since the dawn of civilization, flags have had a special place as a symbol of belonging and protection and to rally people together. Stretching back to times immemorial, flags have been a part of the Indian tradition, symbolizing glory and dharma.
Therefore, it is not surprising when this tradition is continued while building India as a modern nation state, drawing from her civilizational ethos. The flag, therefore, is not just a vision for the future, but the values and foundations of our rich and illustrious past.