From a modest upbringing in Sangli, Maharashtra, to a pivotal role at Google in Silicon Valley, Aqsa Fulara’s career is a testament to her tenacity and passion for technology. Joining Google in 2017, Fulara has become instrumental in advancing AI and machine learning technologies, transforming the digital landscape with her innovative approach.
Growing up in a community where women were often discouraged from pursuing higher education far from home, Fulara broke societal norms by enrolling at Walchand College of Engineering in Sangli. Her academic journey didn’t stop there; she went on to earn a master’s degree in engineering management from the University of Southern California (USC) and further polished her skills at Stanford University, immersing herself in the latest technological advancements.
Reflecting on her path into AI and ML, Fulara said, “I was driven by a curiosity to solve complex problems.” This intrinsic motivation led her to develop impactful projects like traffic congestion prediction and management strategies.
At Google, Fulara has made significant contributions, particularly in scaling products like Recommendations AI, now a part of Google’s Vertex AI Search. Her expertise has also been integral in creating innovative tools like Team Workspaces and Looker Studio Pro, which boost business intelligence through custom recommendations and data insights.
“Google’s culture of innovation has been pivotal,” Fulara noted, emphasizing the importance of the company’s initiatives like 20% projects and hackathons in fostering creativity. This environment allowed her to transition into product management, where she uses her AI knowledge to craft customer-focused solutions.
Fulara acknowledges that managing AI product development is fraught with challenges, including navigating uncertainty and technical complexities. She addresses these issues by promoting a culture of experimentation and agility, stressing the importance of rigorous testing and adaptive strategies to inform decision-making.
Looking ahead, Fulara envisions a future where generative AI and personalized recommendations play a transformative role. She believes these technologies will revolutionize data accessibility and collaborative workflows across various industries, driving unprecedented innovation and efficiency.
