Apple is fully embracing artificial intelligence, unveiling several novel AI functionalities and forming a partnership with OpenAI, the creator of ChatGPT. This groundbreaking collaboration was announced during Apple’s Worldwide Developers Conference on Monday.
Regarded by analysts as relatively slower in embracing AI compared to peers like Microsoft and Google, this move marks a significant step forward for Apple. The partnership allows Apple’s vast user base to tap into the technology offered by OpenAI, a prominent player in the AI landscape. OpenAI, known for its high-profile alliances with various technology and publishing entities, including a substantial deal with Microsoft, will now integrate its capabilities into Apple’s digital assistant Siri, as revealed by Apple’s software chief Craig Federighi during the conference. This integration will enable users to seek assistance for tasks ranging from recipe suggestions to story composition, as Federighi demonstrated with an example of crafting a customized bedtime story for a child.
The announcement comes amidst the rapid expansion of AI technology, accompanied by notable challenges such as erroneous outputs and controversies like the alleged unauthorized use of actor Scarlett Johansson’s voice by OpenAI. Additionally, Apple finds itself entangled in an antitrust lawsuit filed by the Justice Department and several states, accusing the tech giant of monopolistic practices. The implications of Apple’s partnership with OpenAI in the context of this legal battle remain uncertain.
Following Apple’s disclosure, OpenAI CEO Sam Altman expressed his enthusiasm for the collaboration on X (formerly Twitter), stating, “very happy to be partnering with apple to integrate chatgpt into their devices later this year! think you will really like it.”
Alongside its collaboration with OpenAI, Apple introduces “Apple Intelligence,” its proprietary generative AI software. This new offering encompasses features such as call transcription, AI-powered photo editing, and enhancements to Siri’s conversational abilities. Furthermore, Apple Intelligence facilitates the summarization of notifications, text messages, articles, documents, and web pages. Federighi underscored Apple’s commitment to privacy with the introduction of Private Cloud Compute, a system designed to safeguard user data.
Apple has slated the rollout of these new features for later this year.
