Chanderi, a historic town in Madhya Pradesh, has experienced a tourism boom thanks to its portrayal in Bollywood films, particularly the horror comedy “Stree.”
Kati Ghati, an ancient archway in Chanderi, welcomes visitors with its imposing structure, surrounded by craggy hills and sparse vegetation. As dusk approaches, the area buzzes with excitement, filled with influencers capturing moments and tourists eager to experience the location made famous by the Hindi horror comedy, “Stree” (2018). In a memorable scene, actress Shraddha Kapoor bids farewell to Rajkummar Rao’s character at this very spot before boarding a bus.
The history of Kati Ghati is as intriguing as the film itself. An inscription reveals that this monumental arch was carved from solid rock, measuring 80 feet in height, 39 feet in width, and 192 feet in length. Commissioned by Jiman Khan in 1490 AD, the arch stands as a testament to the town’s rich heritage. Chanderi, located in Madhya Pradesh’s Ashoknagar district, is mentioned in the Mahabharata, with its roots tracing back to Sishupala, the King of Chedi, who is said to have established the town.
Visitors to Chanderi are often enchanted by its cobbled streets, narrow lanes, and architectural marvels. The “Chanderi Ka Tana Bana,” a light and sound show held at the fort, captivates audiences with tales from the town’s storied past, including the victory of Mughal emperor Babur over Malwa ruler Medini Rai in 1528.
Despite being overshadowed by more famous attractions like Khajuraho and Orchha, Chanderi has begun to carve out its niche in the tourism sector, thanks in large part to its appearances in Bollywood films such as “Sui Dhaaga,” “Kalank,” and “Stree.”
Located just 450 meters from Kati Ghati is Tent City, a luxurious accommodation option featuring 25 tents for tourists. Sachin Sahu, a sound and light electrician at Tent City, notes that his family has lived in Chanderi for 25 years. He observes that before the film industry spotlighted the town, few outsiders were aware of its existence.
Chanderi is also renowned for its exquisite sarees, a reputation that has been amplified by its cinematic exposure. Weaver Rajit Koli, 28, recalls that Chanderi was once a quiet town, but that has changed dramatically. “Tourists now flock to the Raja Rani Mahal, which was prominently featured in the filming of ‘Stree 2,'” he says. The town has also served as a backdrop for numerous films and web series, including “Rangbaaz.”
As the sun sets, casting vibrant hues across the sky, guide Mohammad Ansari reflects on Chanderi’s rich handloom tradition, which has thrived since 1304. Hundreds of weavers continue to operate wooden looms in their homes, creating beautiful sarees. However, the COVID-19 pandemic posed significant challenges, with 60 percent of looms closing down within three months, impacting over 1,000 weaver families and resulting in losses estimated at ₹20 million. Fortunately, the town has rebounded, with 1,500 new looms opening since the pandemic’s peak.
Ansari acknowledges that Bollywood has played a crucial role in boosting tourism. In the last three years, over 100,000 visitors have come to explore Chanderi, drawn by the film’s references to the town. The bustling streets have become a popular destination, particularly after “Stree” highlighted the area’s charm.
Local vendors have also benefitted from the influx of tourists. Mahesh Rathod, a chaat seller, reports that his stall, known for its aloo tikki, remains busy until 9 PM, catering to the appetites of travelers.
Dinesh Jain, a local resident, recalls his involvement in the filming of “Stree,” noting the excitement and congestion that accompanied the shoot. “Many onlookers were kept at bay to avoid chaos, as people were eager to see the cameras in action in our small town,” he explains.
In addition to the Raja Rani Mahal, other locations like Kila Kothi, Jageswari Temple, and Badal Mahal have gained popularity among fans of the film. Jain points out a tailoring shop, Modern Tailor 1947, which served as Rajkummar Rao’s character’s workplace in “Stree.” Nearby, Preeti Jain shares that a scene featuring Abhishek Banerjee’s character was filmed close to her home, although she did not witness the shooting due to the late hours.
As tourists flock to see the film locations, local hospitality businesses thrive. Some residents offer guided tours for a nominal fee, enhancing the visitor experience. Ansari, who typically avoids discussing ghost stories to maintain a welcoming atmosphere, now finds that the supernatural element of “Stree” attracts many visitors.
Chanderi not only offers a glimpse into Bollywood but also showcases its natural beauty and adventure opportunities. The town’s narrow, cobblestoned streets and friendly locals provide an engaging experience for visitors.
With the surge in tourism, sustainability has become a priority for local authorities. Sheo Shekhar Shukla, principal secretary and managing director of the Madhya Pradesh Tourism Board, emphasizes the importance of responsible tourism. Efforts include creating eco retreats like Tent City and promoting cleanliness. The tourism board also advocates for rural travel destinations, local art, and community empowerment through initiatives like homestays.
To manage visitor numbers and prevent overcrowding, Madhya Pradesh is promoting lesser-known destinations, ensuring the preservation of its rich heritage and natural beauty for future generations.
Source: Original article