BOSTON(July 15, 2025) — In a marketplace overflowing with platforms, automation tools, and hollow marketing trends, marketing strategist Upendra Mishra has published Precise Marketing, a bold and practical guide that offers business leaders a way forward: less noise, more focus, and growth that lasts.
Officially released on July 15, Precise Marketing: The Proven System for Growing Revenue in a Noisy World is not just another book filled with buzzwords—it’s a battle-tested playbook rooted in real-world success and decades of industry experience. From startups to legacy firms, the book lays out a modern strategy that connects clarity to execution in today’s fragmented, fast-moving business landscape.
“The question isn’t how to do more marketing—it’s how to do the right marketing,” said Mishra, Managing Partner of The Mishra Group. “This book is for leaders who want focus, growth, and results—not gimmicks.”
Built from Real Results, Not Hype
The book draws on case studies from companies that adopted the Precise Marketing framework—like one that grew from $14 million to $55 million in just three years without viral stunts or bloated ad spend. Other examples include multi-decade businesses that revitalized their brand and achieved record-breaking years using these same principles.
Why This Book Matters Now
In the age of AI, automation, and analytics, marketing has changed forever—but most businesses are still stuck using outdated tactics. Meanwhile, trust is low, attention spans are shrinking, and competition is relentless.
Precise Marketing delivers a timely answer: a modern, ethical, and integrated growth strategy designed for today’s complexity.
Six Core Sections to Power Your Growth
The book is divided into six actionable parts that form a cohesive, scalable system:
1. The New Marketing Mindset
Why marketing today must be rooted in trust, experience, and alignment—not just attention.
2. Strategy, Structure & Scalability
A long-term vision to help you think two years ahead while building teams, tools, and systems for predictable growth.
3. Content, Channels & Connections
Learn to use SEO, email, automation, and storytelling in a way that drives authentic engagement.
4. Media, Messaging & Money
Cut wasteful spending by integrating digital and traditional media around clear, measurable goals.
5. Metrics, Teams & Transformation
Build a results-driven team culture by focusing on KPIs that matter and people who move the needle.
6. The Modern Marketing Frontier
Prepare for the future with insight into AI, stakeholder capitalism, internal marketing, and revenue enablement.
Who It’s For
Precise Marketing is designed for professionals at every stage of their growth journey:
- Entrepreneurs and founders juggling operations and marketing
- Marketing leaders seeking modern, effective frameworks
- Sales teams working to generate sustainable pipelines
- Consultants, agencies, and creators building strong, strategic brands
- Business owners tired of wasteful spend and chasing trends
What Makes It Different
Unlike books that encourage you to “hustle harder” or “post more,” Precise Marketing teaches you how to think strategically, act decisively, and measure what matters. It’s a one-stop system that unifies sales, branding, advertising, content, and data under one powerful methodology.
“This book is a mentor in print,” says Mishra. “It’s written for decision-makers who want to lead with integrity, compete with precision, and grow with purpose.”
About the Author
Upendra Mishra is the Managing Partner of The Mishra Group, a Boston-based marketing and media consultancy. With over 30 years in strategic marketing, publishing, and branding, Mishra is known for helping leaders and organizations navigate growth with clarity and confidence. For more information, visit: UpendraMishra.com.
Availability
Precise Marketing is available now in paperback and digital formats via Amazon. To order your book, please click here.