Bollywood music to spread message of Biden and Harris during US polls

Earlier this year, entrepreneur Ajay Jain Bhutoria voluntarily designed an innovative multi-lingual campaign based on some popular Bollywood numbers with the idea that Indian-Americans will feel more connected with Biden when campaign volunteers reach out to them in their language.

Slogans like- “America Ka Neta Kaisa Ho Joe Biden Jaisa Ho”, “Trump Hatao America Bachao”, “Biden-Harris ko Jitao, America ko aage badao” and “Jaago America Jaago- Biden Harris ko Vote do”- were released in 14 Indian languages. (AP)

A Silicon Valley-based Indian-American entrepreneur used Bollywood music to effectively take the message of President-elect Joe Biden and his deputy Kamala Harris to the diverse community members in multiple languages during the just concluded presidential elections.

Earlier this year, entrepreneur Ajay Jain Bhutoria voluntarily designed an innovative multi-lingual campaign based on some popular Bollywood numbers with the idea that Indian-Americans will feel more connected with Biden when campaign volunteers reach out to them in their language.

“There were complaints that Indian-Americans don’t vote. But I ask, ‘have you ever reached out to them in their language?’ When a campaign volunteer speaks to a voter in their language, they are more likely to listen,” Bhutoria told PTI in an interview.

“Not necessary all Indians speak English,” he said, adding “people get connected when someone talks to them in their language.” He launched several viral digital outreach campaigns in many Indian languages to attract all the Indians across the US.

Slogans like- “America Ka Neta Kaisa Ho Joe Biden Jaisa Ho”, “Trump Hatao America Bachao”, “Biden-Harris ko Jitao, America ko aage badao” and “Jaago America Jaago- Biden Harris ko Vote do”- were released in 14 Indian languages.

At a time when every vote mattered, particularly in the battleground states, Bhutoria said his purpose was to reach out to every Indian-American with the message of their party candidate in the language they spoke and the medium they understood.

Bhutoria and his wife Vinita released the video “Chale Chalo, Chale Chalo Biden Harris ko Vote do” (Let’s go vote for Biden Harris) which was a super hit with the Indian-American community.

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