Share of U.S. adults using social media, including Facebook, is mostly unchanged since 2018

The share of U.S. adults who say they use certain online platforms or apps is statistically unchanged from where it stood in early 2018 despite a long stretch of controversies over privacy, fake news and censorship on social media, according to a new Pew Research Center survey conducted Jan. 8 to Feb. 7, 2019.

More broadly, the steady growth in adoption that social platforms have experienced in the United States over the past decade also appears to be slowing. The shares of adults who say they use Facebook, Pinterest, LinkedIn and Twitter are each largely the same as in 2016, with only Instagram showing an uptick in use during this time period. (There are no comparable 2016 phone survey data for YouTube, Snapchat, WhatsApp or Reddit.)

Facebook – which recently celebrated its 15th anniversary – remains one of the most widely used social media sites among adults in the U.S. Roughly seven-in-ten adults (69%) say they ever use the platform. (A separate 2018 Center survey showed Facebook use among U.S. teens had dropped in recent years.) YouTube is the only other online platform measured that matches Facebook’s reach: 73% of adults report using the video sharing site. But certain online platforms, most notably Instagram and Snapchat, have an especially strong following among young adults.

Instagram, Snapchat remain especially popular among those ages 18 to 24

As was true in previous surveys of social media use by the Center, there are substantial age-related differences in platform use. This is especially true of Instagram and Snapchat, which are used by 67% and 62% of 18- to 29-year-olds, respectively.

Particularly for these two platforms, there are also pronounced differences in use within the young adult population. Those ages 18 to 24 are substantially more likely than those ages 25 to 29 to say they use Snapchat (73% vs. 47%) and Instagram (75% vs. 57%).

By comparison, age differences are less pronounced for Facebook. Facebook use is relatively common across a range of age groups, with 68% of those ages 50 to 64 and nearly half of those 65 and older saying they use the site.

Other demographic patterns related to social media and messaging app use are relatively unchanged from last year. Women are nearly three times as likely as men to use Pinterest (42% vs. 15%). Around half of college graduates and those who live in high-income households use LinkedIn, compared with 10% or fewer of those who have not attended at least some college or those in lower-income households. And WhatsApp continues to be popular among Hispanics: 42% use the messaging app, compared with 24% of blacks and 13% of whites. (For more details on social media and messaging app use by different demographic groups, see the bottom of the post.)

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