Kerala Tourism has come up with a new slogan ‘Human by Nature’ to gain global attention. The campaign was launched on February 18 by Mr Kadakampally Surendran, Minister for Tourism, in the presence of Ms Rani George, Secretary, Kerala Tourism, and Mr P.Bala Kiran, Director, Kerala Tourism, at a function at Lalit hotel. The screening of a 3-minute short film developed as part of the campaign was inaugurated by the celebrated classical dancer and actor Ms Shobana.
The minister said that the campaign will put Kerala Tourism on a higher pedestal in the competitive global marketplace.
Ms Rani George said that the film was both classy and touching. It showed Kerala in a wider spectrum as vibrant and welcoming, underlined by a powerful human touch. According to the director, it was a visual depiction of life in Kerala. The campaign will be conducted in Kerala Tourism’s key markets, such as the USA, the UK, the Gulf countries, Germany, France, Spain, the Netherlands, Switzerland, and Belgium.