The Sikh Coalition is excited to announce that CBS’s Religion & Culture documentary series will feature the Sikh community and examine religious-based bullying in schools. The 30-minute episode is scheduled to begin airing in regional media markets and across digital platforms on Sunday, March 31, 2019.
In January, the Sikh Coalition directly pitched CBS with this idea and has been supporting their production team with background resource material and facilitating all of the Sikh interviews. Building off the momentum of last year’s work with CNN’s Emmy Award-winning show United Shades of America and the 2016 Sikh-focused segment in Comedy Central’s The Daily Show, we continue to reach national audiences with the goal of educating the larger American public about the Sikh community. The episode will deepen the conversation about the impact of bullying and the work being done within the Sikh community to collectively combat this problem. This CBS project is part of a multi-year campaign to raise Sikh awareness and include the Sikh perspective nationwide.
As Sikhs prepare to celebrate Vaisakhi this April, we invite everyone across America to help pass Sikh awareness resolutions in school districts, city councils and state governments. The Sikh Coalition is here to help you make Sikh Awareness & Appreciation Month (SAAM) a reality in your community!
We have created a two-minute guide on how you can ask elected officials to honor and celebrate the Sikh community and an additional, easy-to-use messaging resource for how to talk with an elected official about Sikh awareness. Also, watch our Facebook Live video featuring Sikh Coalition Advocate Sudha Kaur, who discusses her experience successfully passing a Sikh awareness recognition in her hometown. We hope you can join the numerous cities and states proclaiming April as Sikh Awareness & Appreciation Month.