The ruling Bharatiya Janata Party (BJP) is the top advertiser on Indian television, placing ahead of Netflix and Trivago, in the weeks and months leading up the crucial state polls and the 2019 general election.
Citing the latest data from the Broadcast Audience Research Council (BARC), The Economic Times reported today that BJP beat Vimal Pan Masala in the week ending 16 November, and is ahead of major companies like Amazon and Hindustan Lever.
BJP, which was in the second position in the preceding week, is now ranked number one across all channels, according to the report. The Congress Party does not feature among the top 10 advertisers.
While Chhattisgarh has already voted in November, Madhya Pradesh, Rajasthan, Telangana and Mizoram are heading to the polls.
The BJP’s ad aired on television 22,099 times from November 10-16 followed by Netflix, a distant second at 12,951 times, the report said.
The top ten advertisers, according to the report, are: BJP, Netflix, Trivago, Santoor Sandal, Dettol Liquid, Soap, Wipe, Colgate Dental Cream, Dettol Toilet Soaps, Amazon Prime Video and Roop Mantra Ayur Face Cream.